# Senior Manager, Commercial CRM

**Company**: Ford Motor Company
**Location**: Detroit, MI
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $141,700-$268,300
**Category**: Marketing
**Industry**: Automotive
**Wikidata**: https://www.wikidata.org/wiki/Q44294

**Apply**: https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/73715?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/senior-manager-commercial-crm-84bc63e1-617/

## Description

At Ford Motor Company, you can build more than vehicles. Come build what matters.

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty.

**In this position...**

The Senior Manager, Commercial CRM – Ford Pro is the CRM leader accountable for setting and championing the near- and long-term strategy, roadmap, and business case for Ford Pro's customer relationship marketing program, the always-on direct channel that reaches commercial and fleet customers and prospects at every stage of their lifecycle.

**Responsibilities**

- Define and continuously evolve the multi-year CRM strategy for Ford Pro, aligning lifecycle marketing to Ford Pro's commercial business goals, customer segment priorities, and annual planning cycles.

- Translate that vision into a prioritized, resourced roadmap of campaigns, journeys, and capabilities owned by the team.

- Set the strategy for always-on customer journeys and for quarterly programs and offers.

- Represent CRM in go-to-market planning across the full Ford Pro ecosystem.

- Serve as the primary voice for CRM strategy and performance with Ford Pro and Marketing leadership.

- Define the KPIs that matter most at the leadership level and hold the team accountable to them.

- Set the operating model and governance for how internal teams and agency partners deliver CRM.

- Proactively scan the competitive, technology, and customer landscape to identify where Ford Pro CRM should lead or evolve next.

- Build, lead, mentor, and grow the Commercial CRM team.

**Qualifications**

- Bachelor's degree in Marketing, Business, Information Systems, or equivalent practical experience.

- 8+ years of progressive experience in CRM, lifecycle, or direct marketing, with significant experience within complex enterprise environments, including people leadership of marketing teams.

- Proven experience setting and executing a multi-year CRM strategy and roadmap.

- Strong strategic and working knowledge of enterprise martech ecosystems.

- Demonstrated ability to lead, develop, and retain high-performing teams.

- Working knowledge of commercial fleet segments and how their needs shape CRM strategy.

- Strong executive presence and communication skills.

- Analytical and financially literate, able to connect campaign performance to business results.

**Benefits**

- Immediate medical, dental, vision, and prescription drug coverage

- Paid parental leave, new parent ramp-up programs, subsidized back-up child care and more

- Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments and more

- Vehicle discount program for employees and family members and management leases

- Tuition assistance

- Established and active employee resource groups

- Paid time off for individual and team community service

- Generous vacation time, sick/personal time, and paid holidays

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## Skills

### Required
- CRM
- lifecycle marketing
- direct marketing
- enterprise martech ecosystems
- team leadership
- commercial fleet segments

### Nice to have
- commercial automotive
- fleet management
- B2B SaaS
- dealer-network marketing
- AI and automation
- CRM platform implementation

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Source: [Apply at efds.fa.em5.oraclecloud.com](https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/73715?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)