# Senior Paid Media Manager

**Company**: Pattern
**Location**: Lehi, UT
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: Full-time (Salary)
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.lever.co/pattern/7b031c0b-5479-46f7-a063-7b24bf57876f?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_8452125b-c6b

## Description

We are seeking a Senior Paid Media Manager to join our team.

You will be responsible for setting up and launching paid campaigns primarily across TikTok DTC and TikTok Shop, with additional support on Meta (Facebook/Instagram).

Key responsibilities include:

- Developing and briefing ad creatives

- Optimizing live campaigns to maximize ROI

- Monitoring daily performance metrics

- Conducting A/B testing on creatives, audiences, offers, and campaign structures

- Producing regular performance reports

- Coordinating with creative and content teams

- Staying ahead of TikTok platform updates and algorithm changes

- Troubleshooting tracking and maintaining pixel health

- Managing budgets and pacing across channels

To thrive in this role, you will need:

- Minimum 4-6 years' experience managing TikTok Ads campaigns

- Strong, hands-on knowledge of TikTok Ads Manager and TikTok Shop ad formats

- Working familiarity with Meta Ads Manager and core formats

- In-depth knowledge of TikTok-specific audience targeting, bidding strategies, and campaign optimization

- Creative mindset with an intuition for what performs natively on TikTok

- Familiarity with pixel setup, server-side tracking, and attribution best practices

- Experience with budget management, pacing, and multi-channel reporting

- Excellent communication and collaboration skills

What does high performance look like?

- TikTok campaigns consistently achieve or exceed KPIs for ROAS, CPA, GMV, and engagement

- Meta campaigns are managed efficiently and support broader brand performance goals

- Proactive and timely execution of campaign launches, creative refreshes, and optimizations

- Data-driven recommendations surfaced regularly to internal teams and brand partners

- Consistent adoption and testing of new TikTok ad formats, Shop features, and beta opportunities

What is my potential for career growth?

- You will develop deep expertise in TikTok's commerce and paid social ecosystem

- Advancement may include progression to senior management, a specialized TikTok Shop or Paid Social lead role, or cross-functional opportunities within Pattern

- Access to professional development resources, mentorship, and regular feedback

What does success look like in the first 30, 60, 90 days?

- First 30 days: Learn Pattern's systems, platforms, and workflows

- First 60 days: Take ownership of day-to-day campaign management, optimization, and reporting

- First 90 days: Independently manage campaigns end-to-end, with TikTok as your primary channel and Meta as a strong secondary

What is the team like?

- You will work alongside other TikTok Shop and Paid Social managers and be supervised by the Associate Director, Paid Social & Creative Strategy

- Collaboration is built into the workflow , you'll regularly partner with creative, analytics, and account teams to drive results

What is the company culture?

- Game Changers

- Data Fanatics

- Partner Obsessed

- Team of Doers

## Skills

### Required
- TikTok Ads
- Meta Ads
- Paid Media
- Digital Marketing
- Ecommerce

### Nice to have
- TikTok Shop
- TikTok Ads Manager
- Meta Ads Manager

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/pattern/7b031c0b-5479-46f7-a063-7b24bf57876f?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)