# GE Marketing Lead - Metabolism

**Company**: Pfizer
**Location**: Shanghai, Shanghai
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Shanghai---Shanghai/-GE-Marketing-Team-Lead---Metabolism-_4961911?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_843e4549-30f

## Description

The GE Marketing Lead - Metabolism is responsible for driving the strategic planning, launch excellence, and long-term growth of Pfizer's metabolic portfolio across broad-market China, with a primary focus on diabetes, obesity diseases.

This role will lead the development and execution of innovative go-to-market strategies, accelerate market access and HCP engagement, build scalable healthcare ecosystem platforms, and ensure strong cross-functional collaboration to maximize business impact. The position requires deep expertise in metabolic diseases and demonstrated success in launching or managing diabetes, obesity, GLP-1RA, or related cardiometabolic brands.

## Key Responsibilities

### 1. Portfolio Strategy & Brand Leadership

- Lead strategic planning and lifecycle management of the metabolic portfolio.

- Develop annual business plans, launch strategies, and growth initiatives aligned with business objectives.

- Identify market opportunities through customer, patient, competitor, and policy insights.

- Translate brand strategy into actionable field execution plans and measurable business outcomes.

### 2. Launch Excellence & Go-to-Market Development

- Drive successful launch and commercialization of innovative metabolic products.

- Design differentiated go-to-market models for broad-market and county-level healthcare settings.

- Build customer engagement strategies across Endocrinology, General Practice, Nutrition, Obesity Management, and other relevant specialties.

- Develop scalable models to accelerate adoption, access, and physician preference.

### 3. Healthcare Ecosystem & Platform Building

- Lead development of strategic healthcare ecosystem initiatives, including PPP and disease management platforms.

- Establish partnerships with key hospitals, academic societies, and healthcare stakeholders.

- Promote integrated patient management pathways for diabetes and obesity care.

- Generate real-world experience and best-practice models to support long-term brand growth.

### 4. Cross-functional Leadership

- Partner closely with Medical, Access, Sales, Commercial Excellence, Digital, and other teams.

- Ensure One Pfizer collaboration to align resources and accelerate business execution.

- Drive operational excellence, resource prioritization, and ROI optimization.

### 5. Market Insights & Performance Management

- Monitor competitive landscape, reimbursement policies, and market dynamics.

- Utilize data analytics to identify growth opportunities and guide investment decisions.

- Define and track key business KPIs, including: Market share growth, Hospital access expansion, Physician adoption, Patient initiation, Brand awareness and preference, Real-world evidence generation.

### 6. Team Leadership & Talent Development

- Build and develop a high-performing marketing organization.

- Coach and mentor team members to strengthen strategic thinking and execution capabilities.

- Foster a culture of innovation, collaboration, and accountability.

## Qualifications

### Education

- Bachelor's degree or above in Medicine, Pharmacy, Life Sciences, Public Health, Business, or related disciplines.

- MBA or advanced healthcare-related degree preferred.

### Experience

- Minimum 8-10 years of pharmaceutical industry experience.

### Mandatory Therapeutic Area Expertise

- Strong metabolic disease background is required, including demonstrated experience in one or more of the following areas:

- Type 2 Diabetes (T2D)

- Obesity / Chronic Weight Management (CWM)

- GLP-1 Receptor Agonists

- Endocrinology

## Skills

### Required
- Metabolic diseases
- Diabetes
- Obesity
- GLP-1RA
- Endocrinology
- Strategic planning
- Lifecycle management
- Market access
- HCP engagement
- Healthcare ecosystem platforms
- Cross-functional collaboration
- Data analytics
- Performance management

### Nice to have
- MBA
- Advanced healthcare-related degree

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Source: [Apply at pfizer.wd1.myworkdayjobs.com](https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Shanghai---Shanghai/-GE-Marketing-Team-Lead---Metabolism-_4961911?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)