# Principal Business Intelligence Analyst **Company**: ZoomInfo **Location**: Waltham, Massachusetts **Experience**: senior **Job type**: full-time **Salary**: $136,500-$214,500 USD **Category**: IT **Industry**: Technology **Apply**: https://job-boards.greenhouse.io/zoominfo/jobs/8561611002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_84169d6a-4a7 ## Description ZoomInfo is seeking a Principal Business Intelligence Analyst to own its PLG measurement system, defining how the company evaluates customer adoption, monetization, retention, and growth across its product portfolio. This is a strategic leadership role responsible for defining how the organization measures PLG success, identifying the behaviors that drive business outcomes, and generating the insights that shape product investments and growth strategy. ### Product Growth Measurement & Operating System - Define and own the measurement framework for ZoomInfo’s PLG motion, including acquisition, activation, engagement, monetization, retention, and expansion. - Establish the company’s source of truth for PLG performance, including KPI definitions, scorecards, executive reporting, and performance benchmarks. - Define leading indicators that predict customer activation, product adoption, conversion, retention, and expansion outcomes. - Ensure measurement consistency across products, teams, and business units, enabling a unified view of customer growth and product performance. - Develop scalable frameworks that connect customer behavior to business outcomes and investment decisions. ### Customer Journey Analytics & Growth Diagnostics - Own analytical understanding of the end-to-end customer journey, from acquisition and onboarding through monetization and long-term retention. - Identify behavioral patterns, friction points, and conversion barriers that impact activation, adoption, retention, and expansion. - Develop customer segmentation frameworks that reveal differences in growth outcomes across personas, customer segments, and product experiences. - Lead investigations into significant changes in PLG performance, diagnosing root causes and quantifying business impact. - Identify the behaviors and product experiences most strongly associated with successful customer outcomes and long-term value creation. ### Product Strategy & Growth Insights - Influence product investment and roadmap decisions by quantifying opportunity size, identifying high-leverage growth opportunities, and evaluating tradeoffs across competing initiatives. - Serve as a strategic advisor to Product, Growth, and GTM leadership on customer behavior trends, adoption patterns, and monetization opportunities. - Build analytical frameworks that help teams prioritize investments across onboarding, activation, engagement, monetization, retention, and expansion. - Define measurement strategies for major product initiatives and ensure business impact is accurately assessed. - Guide experimentation efforts across the PLG funnel, helping teams prioritize, evaluate, and scale growth opportunities. - Deliver executive-level insights that inform product strategy, growth planning, and resource allocation. ### AI-Native Analytics & Operational Excellence - Redesign analytics workflows around AI-first operating principles rather than traditional manual processes. - Build automated systems that continuously monitor product performance, surface anomalies, and identify growth opportunities at scale. - Develop AI-assisted investigation workflows that accelerate root-cause analysis and reduce time-to-insight. - Establish scalable reporting and monitoring infrastructure that minimizes manual effort while maintaining analytical rigor. - Continuously evaluate emerging AI capabilities and incorporate them into the analytics operating model. - Improve self-service analytics capabilities while maintaining governance, consistency, and trust in data. ### Cross-Functional Leadership - Act as a trusted strategic partner to Product, Engineering, Product Marketing, Sales, Customer Success, and Executive Leadership. - Align teams around a shared understanding of PLG performance, customer behavior, and growth priorities. - Lead cross-functional initiatives from opportunity identification through execution, measurement, and business impact assessment. - Elevate analytical standards and foster a culture of data-informed decision making across the organization. ### About You - You think in customer journeys, growth loops, and behavioral systems rather than isolated metrics. - You enjoy solving ambiguous business problems and creating structure where none exists. - You are naturally curious about why customers adopt, convert, expand, or churn. - You balance strategic thinking with hands-on analytical execution. - You are comfortable influencing senior stakeholders through data, storytelling, and business context. - You actively leverage AI tools such as Claude, Claude Code, or similar technologies to automate workflows, accelerate investigations, and improve analytical output. ### What You Bring - 8+ years of experience in Product Analytics, Growth Analytics, Data Science, Business Intelligence, Customer Analytics, Strategy, or related fields. - Demonstrated ability to independently lead large-scale analytical initiatives with measurable business impact. - Advanced SQL, Python skills and strong analytical foundations. - Experience conducting deep-dive analyses into customer behavior, product performance, and business outcomes. - Strong statistical and experimentation knowledge. - Experience translating complex data into actionable business recommendations. - Proven ability to influence senior stakeholders and drive decisions through data. - Strong project management and prioritization skills. - Experience building scalable reporting, monitoring, and operational processes. ### Preferred Qualifications - Experience supporting Product-Led Growth or self-service SaaS organizations. - Experience with SaaS business models and customer lifecycle analytics. - Experience leveraging AI tools to improve analytical workflows and operational efficiency. ### Success in This Role Means - ZoomInfo has a clear and consistent framework for measuring PLG success across products and teams. - Product and business leaders understand the behavioral drivers of activation, adoption, retention, and expansion. - Growth opportunities and performance risks are identified proactively rather than reactively. - Product investments are prioritized using measurable customer and business impact. - Analytics workflows scale efficiently through automation and AI-enabled processes. - Cross-functional teams view analytics as a strategic partner that shapes business decisions, not just a reporting function. ## Skills ### Required - SQL - Python - Product Analytics - Growth Analytics - Data Science - Business Intelligence - Customer Analytics - Strategy ### Nice to have - AI tools - SaaS business models - customer lifecycle analytics - Product-Led Growth --- Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/zoominfo/jobs/8561611002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)