# Global Account-Based Marketing Leader

**Company**: Zendesk
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $148,000.00-$222,000.00
**Category**: Marketing
**Industry**: Technology

**Apply**: https://zendesk.wd1.myworkdayjobs.com/en-US/zendesk/job/San-Francisco/ABX---Industry-Marketing-Manager_R35663?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_839603d1-f68

## Description

Join Zendesk, a company that powers exceptional service for every person on the planet, as a strategic, hands-on marketing leader to build the global framework and programs that help Zendesk engage priority accounts and industries,and create measurable pipeline impact.

You will turn account, buying-group, industry, and intent insights into relevant marketing experiences that help Sales start better conversations, progress opportunities, and grow Zendesk’s presence in strategic markets.

**What you’ll be doing**

- Build and evolve Zendesk’s global account-based experience (ABX) operating model across 1:1 named-account, 1:few cohort, and scaled programs.

- Create repeatable playbooks, workflows, and templates that enable regional teams to activate the right account and industry motions for their markets.

- Lead paid media strategy for priority-account and cohort programs.

- Develop global industry plays and campaign kits.

- Partner with Regional Marketing, Sales, Product Marketing, Marketing Operations, and Sales Operations to translate account and intent signals into coordinated programs and timely Sales action.

- Establish and review performance measures across target-account and contact reach, engagement, buying-group depth, high-intent activity, meetings, opportunity progression, and pipeline influence.

- Build responsible, AI-enabled workflows for ad creative and campaign execution.

- Test new audiences, creative approaches, channels, and account experiences.

**What you bring to the role**

- Deep experience developing and executing B2B SaaS account-based marketing, industry marketing, or demand-generation programs that connect engagement to pipeline outcomes.

- Strong strategic and analytical judgment, with the ability to turn account, industry, buying-group, and intent data into clear plans and practical next steps.

- Experience planning paid media for named-account and cohort campaigns.

- A collaborative approach to working across Sales, regional marketing, product marketing, creative, and marketing and sales operations teams.

- Ability to create scalable campaign frameworks, sales plays, toolkits, and enablement that regional teams can adapt while maintaining a consistent global standard.

- Comfort using AI-enabled tools to improve the speed and quality of marketing work.

- Clear, concise communication skills and the ability to influence decisions across functions and levels.

- A thoughtful bias for action: you test, learn, improve, and deliver high-quality work with care for the customer experience.

**Basic Qualifications**

- 5+ years of B2B SaaS marketing experience, including 2+ years focused on account-based marketing, industry marketing, demand generation, or paid media.

- Experience planning and activating 1:1, 1:few, or account-based paid media campaigns.

- Experience using account-based advertising platforms, CRM, and marketing data or engagement-signal workflows to identify and engage priority accounts.

- Demonstrated ability to connect marketing activity to measurable outcomes.

- Experience using AI-enabled marketing or workflow tools responsibly.

**Preferred Qualifications**

- Experience with contact-level ABM advertising platforms such as Influ2.

- Experience building global marketing frameworks, industry plays, campaign kits, and field enablement for regional teams across multiple markets.

- Familiarity with CDP, intent, buying-group, and account-scoring workflows.

- Experience developing scalable AI-assisted creative or campaign workflows.

The US annualized base salary range for this position is $148,000.00-$222,000.00. This position may also be eligible for bonus, benefits, or related incentives.

## Skills

### Required
- account-based marketing
- B2B SaaS marketing
- demand generation
- paid media
- AI-enabled tools

### Nice to have
- contact-level ABM advertising platforms
- global marketing frameworks
- CDP
- intent
- buying-group
- account-scoring workflows
- scalable AI-assisted creative or campaign workflows

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Source: [Apply at zendesk.wd1.myworkdayjobs.com](https://zendesk.wd1.myworkdayjobs.com/en-US/zendesk/job/San-Francisco/ABX---Industry-Marketing-Manager_R35663?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)