# Director, Digital

**Company**: Prudential
**Location**: Hong Kong
**Experience**: executive
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Hong-Kong-Group-Head-Office/Director--Digital_26050566-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_834f03f4-8ce

## Description

Prudential is seeking a talented and results-driven Digital Director to join their Group office as an individual contributor. In this strategic role, you will play a key role in executing and delivering digital projects, enhancing digital platforms, and optimizing digital experiences and usability across various Local Business Units (LBUs).

Responsibilities:

- Drive digital visibility and discovery by identifying opportunities to enhance Prudential's presence across the digital ecosystem.

- Lead regional digital strategy and execution, partnering with marketing teams across Asia and Africa to deliver high-impact initiatives.

- Embed AI-driven insights into customer experience, leveraging AI search and digital analytics.

- Champion app and web ecosystem integration, supporting the rollout of the Prudential App across markets.

- Unlock the value of first-party data, aligning website and app experiences to capture and connect digital customer footprints.

- Build regional digital marketing capabilities, coaching and mentoring teams.

- Partner with distribution teams to design and deliver customer-led engagement strategies.

Requirements:

- Minimum 15 years of digital experience, with proven leadership within financial institutions or insurance.

- Deep expertise across digital marketing disciplines, including performance marketing, AIO/SEO, content, and end-to-end customer journey optimisation.

- Strong experience in digital data ecosystems, including GA, CDP, and marketing automation platforms.

- Proven track record in developing and executing data-driven digital strategies.

- Hands-on experience in website optimisation and digital experience management.

## Skills

### Required
- digital marketing
- performance marketing
- AIO/SEO
- content optimisation
- customer journey optimisation
- digital data ecosystems
- GA
- CDP
- marketing automation platforms
- website optimisation
- digital experience management

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Source: [Apply at prudential.wd3.myworkdayjobs.com](https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Hong-Kong-Group-Head-Office/Director--Digital_26050566-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)