# Consumer & Shopper Insights Category Expert

**Company**: Diageo
**Location**: Hamburg
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Other

**Apply**: https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Hamburg-Germany/Consumer---Shopper-Insights-Manager-DACH_JR1130260?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_8308f13f-b93

## Description

Diageo is seeking a Consumer & Shopper Insights Category Expert to act as a category expert for consumer and shopper understanding, helping brands win through deeper insight into consumer behaviour, shopper decision-making, customers, and channels.

The successful candidate will be responsible for:

- Delivering the Consumer & Shopper Insights agenda for the market, translating business questions into actionable insight projects and providing robust consumer, shopper, and channel understanding to support category decision-making.

- Identifying growth opportunities through consumer, shopper, and cultural trends, translating insights into clear recommendations that inform category priorities and investment choices.

- Managing the day-to-day Consumer & Shopper Insights contribution to key business planning processes, including Integrated Business Planning (IBP), Annual Strategy Conference (ASC), and other strategic and commercial planning cycles, ensuring timely and high-quality insight inputs.

- Managing and continuously improving Consumer & Shopper Insights tools, data sources, and capabilities, working with internal stakeholders and external agency partners to ensure insights are accessible, relevant, and effectively embedded across the business.

- Partnering with Marketing, Commercial, Customer Marketing, and Finance teams on day-to-day business questions, providing evidence-based analysis and recommendations that improve activation effectiveness, commercial performance, and growth outcomes.

The ideal candidate will have:

- A degree in Marketing, Business, Psychology, Behavioural Science, Economics, or a related discipline.

- Typically 5+ years of experience in Consumer Insights, Shopper Insights, Consumer Planning, Research, or Strategy roles.

- Strong expertise in qualitative and quantitative research methodologies.

- Proven ability to translate insight into activation, commercial, and growth opportunities.

- Strong communication (in German and English), agency, and stakeholder management skills.

In return, Diageo offers flexibility to support wellbeing and balance priorities, a diverse and inclusive work environment, and opportunities to contribute, make an impact, and play a part in making life's moments mean a little more.

## Skills

### Required
- Marketing
- Business
- Psychology
- Behavioural Science
- Economics
- Qualitative Research
- Quantitative Research
- German
- English

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Source: [Apply at diageo.wd3.myworkdayjobs.com](https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Hamburg-Germany/Consumer---Shopper-Insights-Manager-DACH_JR1130260?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)