# Digital Innovation Project Lead

**Company**: Pfizer
**Location**: Shanghai, Shanghai
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Shanghai---Shanghai/Customer-Transformation---Innovation-Manager_4963481?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_82bc6bf2-5b1

## Description

We are seeking a Digital Innovation Project Lead to support LC products from planning and execution to management, ensuring timely, high-quality delivery and launch excellence.

As an AI topic champion across franchises, you will serve as a lead for must-win ORBU brands in running lean, forward-looking AI pilots.

**Key Responsibilities:**

- Focus on LC & BU-level AI initiatives, aligning with the company's digital strategy to ensure Go-to-market transformation and digitalization.

- Drive impact-driven, meaningful changes in Ways-of-working for the field by embedding AI use cases.

- Support the development of the BU strategy to transform the go-to-market model through digitalization.

- Understand and apply principles, practices, and ethics involved in developing effective digital programs across functions in BU.

- Identify opportunities for synergies across business teams to gain maximum value from collective digital investment.

- Help build a digital capability platform to enable the field to increase effectiveness.

- Implement plans with cross-functional teams and partner with functions within and outside of BU.

- Apply marketplace and competitive profiles, product profiles, market research, and detailed analyses to develop innovative multichannel marketing programs.

- Develop digital operation plans and key initiated projects to support brand digital strategy.

- Manage digital database collection, analysis, and management.

- Conduct digital internal training and knowledge sharing.

**Requirements:**

- 3+ years of experience in digital marketing management in the pharma or related industry.

- Sense of urgency, excellence of execution, and savviness of AI.

- Internet business industry experience is preferred.

- Ability to communicate effectively in English and Chinese (Mandarin).

- Strong interpersonal, influence, and communication skills.

- Experience working with agencies/vendors.

- A working understanding of marketing and campaign management solutions offerings.

## Skills

### Required
- AI
- digital marketing
- project management
- communication
- interpersonal skills

### Nice to have
- Internet business industry experience
- Mandarin

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Source: [Apply at pfizer.wd1.myworkdayjobs.com](https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Shanghai---Shanghai/Customer-Transformation---Innovation-Manager_4963481?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)