# Marketing Manager

**Company**: GSK
**Location**: Taipei, Taiwan
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/Taiwan---Taipei/HIV---Marketing-Manager_450542?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_82bad1f5-9f6

## Description

Join GSK as a Marketing Manager in Taiwan and play a key role in driving growth and improving health outcomes.

You will collaborate closely with cross-functional teams including medical, sales, regulatory, supply, and regional colleagues.

**Responsibilities**

- Develop and execute local product and portfolio marketing plans aligned with regional strategies and market needs.

- Translate customer and market insights into clear customer journeys and effective channel plans.

- Plan and manage multichannel campaigns, events, and promotional programs with a focus on strong execution.

- Collaborate with cross-functional teams to ensure launch readiness, supply alignment, and compliant delivery.

- Monitor campaign performance and market trends, recommending timely adjustments.

- Support local adaptation and provide clear feedback to regional and global teams to create relevant marketing materials.

**Requirements**

- Bachelor’s degree in life sciences, marketing, business, or a related field.

- At least 3 years of experience in product marketing or brand management within pharmaceuticals or healthcare.

- Practical experience in multichannel marketing and campaign execution.

- Strong stakeholder management skills and experience working effectively in cross-functional teams.

- Good analytical skills with the ability to use data to make informed decisions.

- Fluent in Mandarin and proficient in English with clear written and verbal communication skills.

**Preferred Qualifications**

- Experience launching new products or managing lifecycle marketing strategies.

- Understanding of Taiwan’s market dynamics, reimbursement processes, and regulatory environment.

- Experience working with regional or above-country teams.

- Background in vaccines, specialty, or general medicines.

- Project management experience and familiarity with budget management.

- Advanced degree such as an MBA or relevant postgraduate qualification.

## Skills

### Required
- Data to Insights
- Digital Fluency
- Marketing Campaign Planning
- Marketing Measurement
- Marketing Strategy Implementation
- Omnichannel Marketing
- Scientific Literacy
- Mandarin
- English

### Nice to have
- Experience launching new products
- Understanding of Taiwan’s market dynamics
- Project management experience
- Advanced degree

---

Source: [Apply at gsk.wd5.myworkdayjobs.com](https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/Taiwan---Taipei/HIV---Marketing-Manager_450542?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)