# Senior Business CRM Manager - Americas

**Company**: Wise
**Location**: Austin, United States
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/Wise/744000155571135-senior-business-crm-manager-americas?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/senior-business-crm-manager-americas-8271275d-97c/

## Description

We are seeking a Senior Regional CRM owner to grow Wise Business across North America and Latin America. The successful candidate will own a prioritised regional B2B CRM roadmap, balancing acquisition, onboarding and activation with longer-term customer value.

Responsibilities:

- Own a prioritised regional B2B CRM roadmap, balancing acquisition, onboarding and activation with longer-term customer value.

- Partner with Sales on target audiences, qualification, lead handover, follow-up and feedback on lead quality and objections.

- Connect ATL and Brand campaigns to relevant lead capture, nurture and conversion journeys.

- Build acquisition and switching journeys, adapting propositions, proof points, tone, creative and channel choices for local business audiences.

- Deliver email, push and in-app campaigns end to end, including segmentation, personalisation, testing and QA.

- Work with Analytics to assess qualified pipeline, conversion, activation and incremental commercial impact, with clear definitions and outcome windows.

- Own campaign prioritisation, stakeholder communication, calendar coordination, deliverability and adherence to agreed customer-contact standards.

Qualifications:

- 5+ years CRM or lifecycle marketing experience, including B2B acquisition or nurture programmes with measurable commercial outcomes and clear personal ownership.

- Strong track record of successful cross-channel lifecycle comms.

- End-to-end planning, development and execution of large-scale engaging lifecycle campaigns.

- Customer-first attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation.

- Excellent verbal and written communication skills and strive to have a customer-first mindset.

- Comfortable working with different departments and senior stakeholders.

- Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight.

- Technically-savvy with a creative eye.

- Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance.

- Regional or global experience with meaningful responsibility with evidence of adapting strategy between markets/regions.

- Hands-on campaign delivery and analytical judgement, including segmentation, experimentation, customer insight and regional content adaptation.

- Experience partnering with Sales and Marketing on pipeline, qualification, nurture and conversion; understanding how CRM follows through on demand created by broader campaigns.

Nice-To-Have:

- 2+ years of experience with leading and growing a high growth CRM team.

- Experience specifically for both North American and Latin American markets.

- Additional language skills - ideally Spanish & Portuguese.

- Coding skills e.g. SQL, Liquid etc.

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## Skills

### Required
- CRM
- lifecycle marketing
- B2B acquisition
- cross-channel comms
- customer segmentation
- data analysis
- campaign delivery

### Nice to have
- Spanish
- Portuguese
- SQL
- Liquid

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Wise/744000155571135-senior-business-crm-manager-americas?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)