# Lead Product Marketing, AI Decisioning Studio

**Company**: Braze
**Location**: Austin
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $120,000 - $169,000/year, with an expected On Target Earnings (OTE) between $138,000 and $198,000/year
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/braze/jobs/8170850?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_817b906c-2d8

## Description

At Braze, we're a genuinely approachable, exceptionally kind, and intensely passionate crew. We're seeking a Lead Product Marketing, AI Decisioning Studio to own Decisioning Studio, including positioning, messaging, marketing plans, launch motion, competitive strategy, field narrative, and more.

**Why This Role, Why Now** Braze is the leading customer engagement platform, helping the world's most ambitious brands build engaging relationships with their customers. Decisioning Studio is our set of products that decide what happens next for every customer, at scale, in the moment.

**What You'll Own**

- Decisioning Studio product marketing, including positioning, messaging architecture, launch strategy and execution, competitive strategy, pricing and packaging input, and field narrative.

- Technical audience credibility, owning how Braze explains decisioning to data engineers, architects, platform owners, and technical evaluators.

- Competitive strategy for decisioning and AI-driven personalization.

- Contribution to the Data & AI portfolio narrative, partnering with PMMs to build the overarching story.

- Roadmap influence, partnering with Product Management and Engineering to shape what gets built.

**What You'll Do**

- Translate complex technology into clear language.

- Run launches that drive adoption and expansion.

- Build and own the marketing plan for your products.

- Own pricing and packaging input.

- Enable the field to sell a technical product with confidence.

- Spend real time with customers and the market.

- Act as a thought leader in the market.

- Use AI as a practitioner, not a commentator.

- Operate without direct authority.

**Who You Are**

- Technically deep, with 8+ years of Product Marketing experience.

- Fluent in the enterprise AI landscape, with real opinions about where it's going.

- An exceptional writer, with clarity, precision, and edge.

- Comfortable with any audience, from technical deep-dives to executive briefings.

- Execution-focused, with a bias for shipping.

- A craftsperson who wants depth, taking pride in the quality of the work itself.

- Steeped in martech, understanding the market and how AI is changing the practice of marketing.

- Data-driven, with a demonstrated ability to measure the impact of PMM programs.

**How Success Is Measured** Success is measured against business outcomes, including pipeline influenced, Decisioning Studio adoption and expansion, competitive win rates, and the market's understanding of what Braze decisioning does and why it's different.

**What You'll Bring**

- 8+ years of Product Marketing experience.

- Fluency in the enterprise AI landscape.

- Proven track record of developing product positioning and messaging.

- Experience partnering closely with Product Management and Engineering.

- Strong written and verbal communication skills.

- Data-driven mindset with demonstrated ability to measure PMM work.

**Nice to Have**

- Experience in AI products, cloud data platforms, business intelligence, or analytics software.

- Experience in the martech or customer engagement space.

- Experience with pricing and packaging.

- Experience building field enablement.

- Experience working with industry analysts.

**The Details**

- Reports to: VP of Product Marketing.

- Direct reports: None.

- Location: Hybrid; must be based in one of our hub cities , New York (HQ), San Francisco, Chicago, or Austin.

- Travel: Up to 30%.

## Skills

### Required
- Product Marketing
- AI
- Technical Marketing
- Data Analysis
- Communication

### Nice to have
- AI products
- cloud data platforms
- business intelligence
- analytics software
- pricing and packaging
- field enablement
- industry analysts

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/braze/jobs/8170850?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)