# Senior Director, GTM Product Marketing

**Company**: Braze
**Location**: Austin
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $149,000 - $224,000/year
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/braze/jobs/8089827?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_8154802d-7e6

## Description

We're seeking a Senior Director, GTM Product Marketing to join our team at Braze. As a leader in customer engagement platforms, we help brands build engaging relationships with their customers. This role is about turning product messaging and positioning into a field narrative that wins. You'll lead a small, agile team of GTM PMMs while staying hands-on in the work yourself.

**Responsibilities**

- Develop a compelling, coherent story for the field to carry into every conversation, by persona, segment, and stage of the funnel

- Own the system by which our products become legible to the GTM org: the plays, narratives, assets, and channels

- Enable technology and services delivery partners on our products and narrative, partnering strategically on launches and programs

- Own the GTM narrative for our in-house services and articulate the distinct value to our customers

- Lead and develop a team of GTM PMMs, setting priorities and raising the bar on craft

- Partner with field leadership daily, understanding where deals stall and how to translate product value into actionable language

- Translate complex technology into buyer-ready language and coach the field to do the same

- Use AI as a force multiplier, judiciously, to accelerate the work

- Prioritize ruthlessly, focusing on narratives, launches, and plays that move the needle for the business

- Spend time with customers, treating their time as a priority, not a luxury

**How Success Is Measured** Success in this role is measured against pipeline, product adoption, pipeline progression, and overall program impact. You'll be expected to show that connection clearly and consistently.

**Requirements**

- 10+ years of experience in Product Marketing, GTM/field marketing, or a closely related GTM function

- Experience leading and developing people

- Track record of building field-facing narratives and enablement that influenced pipeline, deal velocity, or win rates

- Deep experience in B2B SaaS, ideally in martech, with strong command of the competitive and AI landscape

- Proven ability to translate complex technology into buyer-ready language

- Experience building joint go-to-market motions with technology or services delivery partners

**The Details**

- Reports to: VP of Product Marketing

- Location: Hybrid; must be based in one of our hub cities , New York (HQ), San Francisco, Chicago, or Austin

- Travel: Up to 30%

**What We Offer**

- Competitive compensation that may include equity

- Retirement and Employee Stock Purchase Plans

- Flexible paid time off

- Comprehensive benefit plans covering medical, dental, vision, life, and disability

- Family services that include fertility benefits and equal paid parental leave

- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend

- A curated in-office employee experience

- Opportunities to give back to your community

- Employee Resource Groups

- Collaborative, transparent, and fun culture

## Skills

### Required
- Product Marketing
- GTM/field marketing
- martech
- AI innovations
- B2B SaaS

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/braze/jobs/8089827?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)