# Principal, Customer Storytelling & Advocacy

**Company**: Cloudflare
**Location**: Hybrid
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $221,000 - $304,000
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/cloudflare/jobs/8358934?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/principal-customer-storytelling-and-advocacy-814c56b9-7d3/

## Description

We are looking for a visionary, hands-on storyteller to reinvent how Cloudflare brings customer impact to life.

As a Principal, Customer Storytelling & Advocacy, you will combine the narrative instincts of an exceptional writer and editor, the technical fluency of a product marketer, the relationship skills of a customer advocate, and the creative eye of a producer.

Your main responsibilities will include:

- Interviewing customers and their executives to learn about their experiences with Cloudflare

- Explaining complex technical topics in simple terms that both business and technical audiences can understand

- Leading major storytelling projects, such as films, campaigns, or customer segments in keynotes

- Developing creative concepts that capture attention and build credibility

- Piloting new formats for storytelling, such as documentary-style series, live builds, and interactive data stories

- Setting the quality standard for customer stories and holding agencies, freelancers, and internal teams to it

- Providing executives with customer stories and proof points for keynotes, briefings, and social posts

- Building repeatable AI-enabled workflows to discover, produce, and amplify customer stories at scale

- Tracking the impact of stories and using data to inform future content decisions

Requirements include:

- 10-15 years of experience in Developer Relations, Product Marketing, Customer Marketing, Journalism, or Video Production

- Technical fluency and the ability to explain complex topics in simple terms

- Experience producing video and live content from start to finish

- Executive presence and influence, with the ability to interview C-suite executives and brief Cloudflare executives

- Experience building a content program or production workflow that others can run

We offer a competitive salary, equity participation, and a comprehensive benefits package.

For San Francisco Bay Area based hires, the estimated annual salary is $221,000 - $304,000.

For more fresh new jobs, check out [yubhub.co](https://yubhub.co/).

## Skills

### Required
- storytelling
- video production
- content marketing
- customer advocacy
- technical fluency
- AI workflows

### Nice to have
- Developer Relations
- Product Marketing
- Customer Marketing
- Journalism

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/cloudflare/jobs/8358934?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)