# Senior Director, Portfolio and Channel Marketing

**Company**: ViiV Healthcare
**Location**: Durham
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/Durham-Blackwell-Street/ViiV-Healthcare--GSK--Sr-Director--Portfolio---Channel-Marketing_450815-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_805042a0-bf1

## Description

We are seeking a Senior Director, Portfolio and Channel Marketing to lead U.S. portfolio marketing strategy across a complex HIV and specialty portfolio.

The successful candidate will lead integrated portfolio and multi-brand strategies in partnership with brand teams and cross-functional partners to strengthen brand priorities and deliver greater impact.

Key responsibilities include:

- Leading portfolio-wide HCP engagement and education strategy, including speaker programs, peer-to-peer education, and multi-brand programs

- Overseeing program operations and establishing governance, controls, and accountability for compliant execution

- Developing portfolio resources, tools, and engagement models that help account teams meet the needs of IDNs and corporate accounts

- Leading commercial KOL strategy aligned with current and future portfolio priorities

- Coordinating U.S. commercial medical conference and congress strategy and operations

- Leading integrated marketing initiatives that span brands and lifecycle stages

The ideal candidate will have:

- A Bachelor's Degree and 10+ years of commercial experience, including sales or marketing

- 8+ years of experience in leading and managing teams

- 6+ years of experience in US pharmaceutical/biotech in-line brand marketing

- 4+ years of experience in strategy development and execution

- Experience with data-driven decision making, forecasting, and resource allocation

We offer a comprehensive benefits program, including:

- Competitive salary

- Opportunities for career growth and development

- Collaborative and dynamic work environment

At ViiV Healthcare, we are committed to leaving no person living with HIV behind. We believe in fostering a culture of inclusion and diversity, and we are dedicated to making a positive impact on the lives of those affected by HIV.

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## Skills

### Required
- Data to Insights
- Digital Fluency
- Marketing Campaign Planning
- Marketing Measurement
- Marketing Strategy Implementation
- Omnichannel Marketing
- Scientific Literacy

### Nice to have
- Experience in HIV, Hep C, Immunology, Oncology, or other Specialty or portfolio platforms
- Second line leadership experience
- Demonstrates an understanding of US Pharmaceutical channels, pricing, and market access strategies

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