# Creative Strategy Analyst

**Company**: Mastercard
**Location**: Besiktas, Istanbul
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Besiktas-Istanbul-Turkey/Creative-Strategy-Analyst_R-294068?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_80433e1e-9af

## Description

The Creative Strategy Analyst supports the development of data-driven brand and communication strategies across a portfolio of brands, translating consumer, cultural, and market insights into clear strategic recommendations.

As a Creative Strategy Analyst, you will:

- Support the development of brand, creative, and communication strategies for clients, drawing on consumer, cultural, category, and market insights.

- Contribute to the development of strategic and creative briefs, presentations, and client deliverables.

- Conduct research using primary and secondary sources to identify trends, audience behaviours, competitive dynamics, and strategic opportunities.

- Analyze research findings and help translate insights into clear strategic recommendations.

- Stay informed of marketing, consumer, creative, and media trends to ensure strategies remain relevant, impactful, and culturally resonant.

- Participate in creative ideation sessions for larger client projects of strategic importance.

- Manage multiple briefs and projects simultaneously.

All About You:

- 5+ years of experience in strategy, planning, brand strategy, communications planning, or consumer insight roles, preferably within advertising, branding, creative, or consulting agencies.

- Experience supporting the development of brand and communication strategies across a variety of clients and categories.

- Strong research and analytical skills, with the ability to translate data and insights into strategic recommendations.

- Understanding of consumer behavior, market research, cultural trends, and competitive analysis.

- Experience contributing to campaign planning and integrated marketing initiatives across digital, social, CRM, and traditional channels.

- Strong presentation and storytelling skills, with the ability to communicate ideas clearly and concisely.

- Excellent problem-solving and conceptual thinking abilities.

- Comfortable working in a fast-paced environment and managing multiple priorities.

- Strong collaboration skills and experience working within cross-functional teams.

- Bachelor's degree in Marketing, Communications, Business, Psychology, Sociology, or a related field.

- Proficiency in English; additional languages are a plus, with Arabic considered an advantage.

- Open to occasional travel as required.

## Skills

### Required
- strategy
- planning
- brand strategy
- communications planning
- consumer insight
- research
- analytical skills
- presentation
- storytelling
- problem-solving
- conceptual thinking

### Nice to have
- Arabic

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Source: [Apply at mastercard.wd1.myworkdayjobs.com](https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Besiktas-Istanbul-Turkey/Creative-Strategy-Analyst_R-294068?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)