# Marketing Automation Engineer

**Company**: HP
**Location**: Vancouver, Washington
**Experience**: senior
**Job type**: full-time
**Salary**: $83,000 to $127,800 USD annually
**Category**: Engineering
**Industry**: Technology

**Apply**: https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Vancouver-Washington-United-States-of-America/Marketing-Automation-Engineer_3161030-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_803d4c2a-baa

## Description

As a Marketing Automation Engineer, you will design, develop, and maintain complex email and SMS marketing programs in Salesforce Marketing Cloud (SFMC) to deliver personalised customer experiences.

Responsibilities:

- Design, develop, and maintain complex email and SMS marketing programs in Salesforce Marketing Cloud (SFMC), leveraging Journey Builder, Automation Studio, AMPscript, and SSJS to deliver personalised, triggered communications at scale.

- Architect and manage data extensions, data flows, and integration pipelines between SFMC and upstream CRM and data systems including Salesforce CRM, CDP platforms, and third-party data sources.

- Partner with marketing, analytics, and product teams to translate campaign requirements into scalable technical solutions, ensuring alignment across all communication touch points.

- Build and maintain reusable AMPscript and SSJS libraries, dynamic content blocks, and shared data frameworks to accelerate campaign velocity and enforce governance standards.

- Develop REST and SOAP API integrations to synchronise subscriber data, trigger transactional sends, and enable real-time personalization across channels.

- Implement and enforce CRM governance practices including data quality standards, suppression list management, permission-based marketing.

- Collaborate with QA and delivery teams to establish pre-send validation workflows, ensuring content accuracy, link integrity, personalization correctness, and regulatory compliance before every deployment.

- Define and maintain a roadmap for CRM platform enhancements, new channel integrations, and automation capabilities aligned to business growth objectives.

- Monitor and analyze campaign performance metrics,open rates, click rates, conversion, deliverability,and use insights to drive continuous optimisation of programs and infrastructure.

Education & Experience Recommended:

- Bachelor's degree in Computer Science, Information Systems, Marketing Technology, or a related field.

- 5+ years of hands-on experience with enterprise CRM platforms, preferably Salesforce Marketing Cloud.

Preferred Certifications:

- Salesforce Marketing Cloud certifications (Email Specialist, Developer, Consultant).

Knowledge & Skills:

- Deep expertise in Salesforce Marketing Cloud: Journey Builder, Email Studio, Automation Studio, MobileConnect, and Audience Builder.

- Advanced proficiency in AMPscript and SSJS for dynamic content rendering, data lookups, and real-time personalization logic.

- Strong working knowledge of REST and SOAP APIs for CRM integrations, transactional sends, and subscriber data synchronisation.

- Experience designing relational data extension schemas, segmentation queries, and SQL-based audience filters within SFMC.

- Solid understanding of email deliverability principles including IP warming, sender authentication (SPF, DKIM, DMARC), and ISP engagement signals.

- Experience with CDP or data lake integrations feeding CRM activation layers.

- Strong analytical skills with the ability to interpret campaign performance data and translate findings into platform or strategy improvements.

- Excellent cross-functional communication skills with the ability to bridge marketing strategy and technical implementation.

- Highly organised with a strong attention to detail, capable of managing multiple concurrent programs without compromising quality or compliance.

Benefits:

- Health insurance

- Dental insurance

- Vision insurance

- Long term/short term disability insurance

- Employee assistance program

- Flexible spending account

- Life insurance

- Generous time off policies, including 4-12 weeks fully paid parental leave based on tenure, 11 paid holidays, and additional flexible paid vacation and sick leave.

## Skills

### Required
- Salesforce Marketing Cloud
- Journey Builder
- Automation Studio
- AMPscript
- SSJS
- REST APIs
- SOAP APIs
- CRM integrations
- data extension schemas
- segmentation queries
- SQL-based audience filters
- email deliverability principles

### Nice to have
- Salesforce Marketing Cloud certifications (Email Specialist, Developer, Consultant)

---

Source: [Apply at hp.wd5.myworkdayjobs.com](https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Vancouver-Washington-United-States-of-America/Marketing-Automation-Engineer_3161030-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)