# VP, Revenue Marketing

**Company**: BambooHR
**Location**: Arizona | Remote; Florida | Remote; Georgia | Remote; Idaho | Remote; Nebraska | Remote; North Carolina | Remote; Oklahoma | Remote; Oregon | Remote; South Carolina | Remote; Tennessee | Remote; Texas | Remote; Utah | Remote
**Work arrangement**: remote
**Experience**: executive
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/bamboohr17/jobs/6108421004?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_7fb93385-dd3

## Description

The Vice President, Revenue Marketing is responsible for leading BambooHR's revenue marketing strategy, pipeline generation engine, and demand creation transformation.

You will:

- Lead and develop leaders and teams across Web, Lifecycle Marketing, Performance Marketing, and Mid-Funnel & Channel Programs.

- Recruit, hire, develop, and retain high-performing marketing talent.

- Establish organizational priorities, performance expectations, and accountability measures.

- Conduct performance evaluations and provide coaching, mentorship, and career development.

- Oversee department planning, resource allocation, organizational design, and budget management.

- Handle employee relations matters in accordance with company policy.

- Own BambooHR's revenue marketing strategy and pipeline generation performance across the full customer acquisition funnel.

- Establish forecasting rigor, pipeline management processes, and performance reporting that provide executive visibility into pipeline health, risks, and opportunities.

- Lead BambooHR's transition from a traditional inbound-led demand model to a diversified, AI-first revenue generation engine.

- Develop and execute strategies that improve performance across mid-funnel and bottom-funnel conversion points, including nurture, outbound, partner-generated pipeline, paid media, and lifecycle programs.

- Define and implement the organization's AI-powered demand generation strategy, leveraging emerging technologies, automation, predictive analytics, and agentic workflows to improve efficiency and effectiveness.

- Partner closely with Sales, SDR, Partnerships, Revenue Operations, and Product leaders to improve funnel conversion, pipeline velocity, and revenue outcomes.

- Drive adoption of modern revenue technologies and AI-enabled workflows that improve how marketing teams operate, execute, measure, and scale.

- Establish measurement frameworks that connect marketing investment to pipeline creation, revenue impact, and long-term business growth.

- Oversee optimization of marketing channels, programs, and investments to maximize pipeline generation and return on investment.

- Lead development of BambooHR's future-state demand generation capabilities, including AI-mediated discovery, emerging growth channels, partner ecosystems, and scalable outbound programs.

- Manage annual marketing investments exceeding $50M and ensure disciplined allocation of resources against company objectives.

- Serve as a strategic advisor to executive leadership on pipeline performance, revenue growth strategy, AI-driven market shifts, and demand generation investments.

- Foster a culture of innovation, accountability, experimentation, and measurable business impact across the revenue marketing organization.

What You Need to Get the Job Done:

- Bachelor's degree in Marketing, Business, Communications, or a related field required.

- 12+ years of progressive experience in demand generation, revenue marketing, growth marketing, or related leadership roles.

- Proven experience leading revenue marketing organizations within B2B SaaS or other high-volume B2B environments.

- Demonstrated ownership of significant pipeline targets and measurable revenue outcomes.

- Experience managing annual marketing investments exceeding $50M.

- Deep expertise in modern marketing technology, revenue operations, marketing automation, attribution, analytics, and demand generation systems.

- Demonstrated success implementing AI technologies to improve marketing performance, operational efficiency, pipeline generation, or customer acquisition.

- Strong understanding of how AI is transforming buyer behavior, digital discovery, customer acquisition, and revenue generation.

- Experience leading organizations through significant transformation, organizational change, and evolving market conditions.

- Strong executive communication, presentation, and decision-making skills.

- Proven ability to build alignment across Marketing, Sales, Product, Revenue Operations, and Executive Leadership teams.

- Strong analytical, forecasting, and problem-solving capabilities with a data-driven approach to decision making.

## Skills

### Required
- demand generation
- revenue marketing
- growth marketing
- marketing automation
- attribution
- analytics
- AI technologies

### Nice to have
- AI-first marketing transformation initiatives
- agentic, automation-driven, or AI-enabled demand generation programs
- outbound sales motions
- partner ecosystems
- multi-channel pipeline generation strategies
- AI-search visibility
- Generative Engine Optimization (GEO)
- Answer Engine Optimization (AEO)

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/bamboohr17/jobs/6108421004?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)