# Marketing Effectiveness Analyst

**Company**: Diageo
**Location**: Bogota
**Experience**: senior
**Job type**: full-time
**Category**: Marketing

**Apply**: https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Bogota-Colombia/Marketing-Effectiveness-Regional-Manager_JR1128840?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_7f9af3aa-1d1

## Description

In the Marketing Operations & MarTech (MOM) team at Diageo, we establish the tools, capabilities, processes, and ways of working that enable marketers to drive growth and competitive advantage.

The Marketing Effectiveness (ME) and Analytics team is one of our core competencies, and our ambition is to enable Diageo marketers to understand what drives growth and make smarter investment decisions.

As a Marketing Effectiveness Analyst, you will support the execution of the regional Marketing Effectiveness agenda by applying global tools, analyses, and methodologies to local business challenges. You will partner closely with markets, categories, and Global Marketing Effectiveness teams to deliver measurement plans, execute scenario planning, support modelling programs, and translate outputs into actionable recommendations.

**Key Responsibilities**

- Support Regional Marketing Effectiveness Delivery

- Partner with regional, category, market, and brand stakeholders to understand business questions and support delivery of Marketing Effectiveness plans.

- Work closely with Global Marketing Effectiveness team to execute the regional measurement agenda and support business priorities.

- Support delivery of regional, category, and brand marketing performance objectives through application of Marketing Effectiveness tools and recommendations.

- Help track and communicate value delivered through Marketing Effectiveness initiatives and optimization actions.

- Apply and Scale Global Capabilities

- Act as a day-to-day partner for markets and categories in applying global Marketing Effectiveness capabilities.

- Support implementation and adoption of global tools including Catalyst, Sensor, Business Driver Mix, Talkability, Test & Control, and other effectiveness solutions.

- Identify data, process, or capability gaps that may limit adoption or effectiveness and escalate recommendations to the ME Lead.

- Help markets navigate available measurement solutions and connect business questions to the most appropriate global capabilities.

**Key Requirements**

- Qualifications

- 8+ years of experience in marketing analytics, marketing effectiveness, media analytics, consumer insights, consulting, econometric modelling agencies, or related analytical roles.

- Experience working with marketing measurement methodologies such as MMM, attribution, incrementality testing, media measurement, or related analytical approaches.

- Strong analytical and problem-solving skills with the ability to translate data into business recommendations.

- Experience working with large datasets and synthesizing insights from multiple sources.

- Understanding of marketing investment, media planning, and business performance drivers.

- Ability to communicate technical concepts and analytical findings clearly to non-technical audiences.

- Experience managing multiple projects and stakeholders simultaneously.

- Strong collaboration and stakeholder management skills.

- Curiosity and willingness to learn new measurement methodologies, tools, and technologies.

## Skills

### Required
- marketing analytics
- marketing effectiveness
- media analytics
- consumer insights
- consulting
- econometric modelling
- MMM
- attribution
- incrementality testing
- media measurement

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Source: [Apply at diageo.wd3.myworkdayjobs.com](https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Bogota-Colombia/Marketing-Effectiveness-Regional-Manager_JR1128840?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)