# Marketing Research & Intelligence Specialist

**Company**: HP Inc.
**Location**: Palo Alto, California
**Experience**: senior
**Job type**: full-time
**Salary**: $75,400.00 - $109,350.00 USD annually
**Category**: Marketing
**Industry**: Technology

**Apply**: https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Palo-Alto-California-United-States-of-America/Marketing-Research---Intelligence_3160237-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/marketing-research-and-intelligence-specialist-7f8a3a21-bb5/

## Description

This Specialist conducts market research and competitive intelligence projects that help the business understand its customers, competitors, and markets.

**Responsibilities**

- Designs and executes research studies to gather insights that support marketing and business objectives.

- Analyzes advertising, campaign, and creative trends to identify key findings and opportunities.

- Translates research results into clear, actionable insights and recommendations for marketing and business stakeholders.

- Supports marketing creative evaluation and campaign trend analysis.

- Partners with external research vendors to manage and successfully deliver research projects.

- Maintains research data repositories to ensure information remains accurate, secure, and easily accessible.

- Collaborates with internal stakeholders to understand business questions and research needs.

- Adheres to ethical, legal, and data privacy requirements in all research activities.

- Contributes to larger cross-functional initiatives and projects under general direction.

**Education & Experience Recommended**

- Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.

- Typically has 3-5 years of work experience, preferably in marketing, project management, or a related field.

- Proven track record of leading end-to-end market research and competitive intelligence projects, from scoping the business question through final recommendation.

- Hands-on experience shaping both syndicated and primary research agendas, including defining research priorities with business stakeholders.

- Demonstrated ability to identify key industry issues and turn trends into clearly stated opportunities and threats for the business.

- Experience developing actionable marketing recommendations that have informed strategic planning decisions, with examples of business impact.

- Advertising and creative campaign experience.

- Experience managing research vendors, including scoping work, evaluating proposals, and participating in contract negotiations.

- Ability to partner with internal stakeholders to frame business problems and design research projects (methodology, sample, instrument) that answer them.

- Working knowledge of research ethics and data privacy and protection requirements (e.g., GDPR, CCPA), with experience applying them to research programs.

- Proven ability to work independently on complex, ambiguous projects and use sound judgment to resolve business issues.

- Strong storytelling and presentation skills, with experience presenting insights to senior leaders.

**Preferred Qualifications**

- Experience in the technology, hardware, or B2B/commercial sector.

- Experience with syndicated data sources and analyst firms such as IDC, Gartner, or Forrester.

- Proficiency in Power BI or similar tools for dashboards and data visualization.

- Applied knowledge of statistics and quantitative methods (e.g., segmentation, regression, conjoint).

- Experience contributing to new product development or go-to-market planning through research.

- Experience using AI tools to accelerate research synthesis or analysis.

- Experience and passion for engaging with creative and effective advertising and understanding of campaign impact

**Benefits**

- Health insurance

- Dental insurance

- Vision insurance

- Long term/short term disability insurance

- Employee assistance program

- Flexible spending account

- Life insurance

- Generous time off policies, including:

- 4-12 weeks fully paid parental leave based on tenure

- 11 paid holidays

- Additional flexible paid vacation and sick leave

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## Skills

### Required
- Analytics
- Business Intelligence
- Business Strategies
- Competitive Intelligence
- Customer Insights
- Dashboard
- Data Analysis
- Data Visualization
- Economics
- Market Intelligence
- Market Research
- Marketing
- New Product Development
- Power BI
- Statistics
- Thought Leadership

### Nice to have
- Experience in the technology, hardware, or B2B/commercial sector
- Experience with syndicated data sources and analyst firms such as IDC, Gartner, or Forrester
- Proficiency in Power BI or similar tools for dashboards and data visualization
- Applied knowledge of statistics and quantitative methods
- Experience contributing to new product development or go-to-market planning through research
- Experience using AI tools to accelerate research synthesis or analysis

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Source: [Apply at hp.wd5.myworkdayjobs.com](https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Palo-Alto-California-United-States-of-America/Marketing-Research---Intelligence_3160237-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)