# Senior Manager, Product Marketing

**Company**: Toast
**Location**: Remote- Canada
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $123,000-$197,000 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/toast/jobs/8259734?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_7f4696ab-946

## Description

Toast is seeking a Senior Manager, Product Marketing to translate product capabilities, customer insights, and market opportunities into differentiated positioning, compelling messaging, and effective go-to-market programs.

This is a hands-on role responsible for developing core product marketing deliverables and driving execution across product launches, competitive strategy, sales enablement, and broader marketing initiatives.

The ideal candidate is a strategic, detail-oriented, and execution-focused product marketer who can move seamlessly from shaping positioning and messaging to building launch plans, developing content, and equipping customer-facing teams.

**Responsibilities:**

- Own Product Positioning & Messaging: Develop and refine product positioning, messaging, value propositions, and customer narratives across products, audiences, and market segments.

- Drive Customer & Market Insights: Research customer needs, buyer personas, market trends, and competitive positioning to identify opportunities and inform product marketing strategy.

- Execute Product Launches & Go-to-Market Programs: Develop and execute go-to-market plans for product launches, feature releases, and strategic growth initiatives.

- Drive Competitive Strategy & Sales Enablement: Develop competitive positioning, competitor insights, battlecards, talk tracks, objection handling, and other resources that help Sales and customer-facing teams.

- Develop Content & Cross-Functional Marketing Assets: Develop product marketing content and collateral that bring positioning to life across launches, demand generation campaigns, sales motions, and broader marketing initiatives.

**Requirements:**

- 10+ years of experience in Product Marketing, GTM Marketing, or a related B2B marketing discipline, with a track record of delivering successful product marketing programs.

- Proven experience developing positioning, messaging, value propositions, and go-to-market plans that support product launches, customer adoption, and business growth.

- Strong understanding of customer segmentation, buyer needs, market research, competitive intelligence, and B2B buying journeys.

- Excellent writing, storytelling, analytical, and project management skills, with the ability to translate complex concepts into compelling customer-centric narratives and drive multiple projects from planning through execution.

**Benefits:**

- Competitive compensation and benefits programs

- Base salary range: $123,000-$197,000 USD

- Cash compensation (overtime, bonus/commissions if eligible)

- Equity

- Benefits package that supports a healthy lifestyle with flexibility to meet changing needs

## Skills

### Required
- Product Marketing
- GTM Marketing
- B2B marketing
- positioning
- messaging
- value propositions
- go-to-market plans
- customer segmentation
- buyer needs
- market research
- competitive intelligence
- B2B buying journeys
- writing
- storytelling
- analytical skills
- project management

---

Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/toast/jobs/8259734?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)