# Category Manager – Lifestyle and Content Creation

**Company**: Razer
**Location**: Hamburg
**Work arrangement**: onsite
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://razer.wd3.myworkdayjobs.com/en-US/Careers/job/Hamburg/Category-Manager---Lifestyle-and-Content-Creation_JR2026007505?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_7f33f2cf-10f

## Description

Joining Razer will place you on a global mission to revolutionize the way the world games. As a Category Manager – Lifestyle and Content Creation, you will be responsible for developing and driving EMEA Go-to-market (GTM) plans for products of our LFD (e.g. Chairs / Lifestyle products) and MCD (e.g. Content Creation/Mobile products) categories.

Your key responsibilities will include:

Developing comprehensive product launch plans for all new launches, presenting to internal stakeholders and driving execution of plans at a detailed level.

Leading PR teams through participation, effectively communicating with outside press and representing the product and company as required.

Preparing and coordinating the localization of on-time marketing assets to support the product launch or campaign.

Developing monthly and quarterly GTM plans for assigned products to summarize key activities that will drive revenue and unit growth to meet targets.

Ensuring the development and execution of marketing activities within the EMEA region, working closely with regional marketing teams.

Representing the growth product team at various public-facing and customer events either in person or on camera.

Attending relevant trade shows and assisting in booth duty, setting up products, presenting, etc.

Being the EMEA product expert on all technical-related questions related to the managed categories.

Attending and potentially driving daily/weekly calls with global stakeholders to ensure product updates and execution of marketing initiatives to help drive growth.

Responsible for understanding market and competitive offerings of assigned products.

Gathering input from various sources (market, press, customers, forums, etc.) to drive feedback of business and market requirements into product planning processes to help shape platform roadmaps.

Driving input into creative strategies of assigned products, including packaging, advertising, web content, and marketing, merchandising, and promotions.

Working with outside vendors and strategic partners to drive initiatives and actions that help support overall product and business initiatives.

EMEA Pricing/Channel analysis and strategy development in close collaboration with senior management.

Pre-requisites include a Bachelor's degree in marketing or a related discipline, minimum 5 years of product management and marketing experience in the consumer electronics industry, and experience with PC, console, or consumer electronics sales channels, retail, direct, online, and distribution.

## Skills

### Required
- Product Management
- Marketing
- Consumer Electronics Industry
- PC, Console, or Consumer Electronics Sales Channels
- Retail, Direct, Online, and Distribution

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Source: [Apply at razer.wd3.myworkdayjobs.com](https://razer.wd3.myworkdayjobs.com/en-US/Careers/job/Hamburg/Category-Manager---Lifestyle-and-Content-Creation_JR2026007505?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)