# Sr. Manager, Culture Marketing

**Company**: Red Bull
**Location**: Santa Monica, California
**Experience**: senior
**Job type**: full-time
**Salary**: $85,600 - $128,400
**Category**: Marketing
**Industry**: Marketing

**Apply**: https://jobs.redbull.com/us-en/sr-manager-culture-marketing-ref33569y?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_7efd15d4-ff6

## Description

The Sr. Manager, Culture Marketing will lead the development and execution of culture-focused marketing projects in the Santa Monica region. This role involves building brand affinity through events, artists, and influencers, while aligning with global strategies.

**Responsibilities:**

- Identify regional opportunities in Culture Marketing and contribute to business planning

- Lead or support the development and implementation of region marketing activations, ensuring alignment with brand strategy

- Be the expert on local cultural trends, understanding what is relevant within local communities

- Collaborate with cross-functional teams to ensure seamless event execution

- Assist in the development of creative concepts and communication tools for stakeholder engagement

- Oversee or support the execution of the annual Culture Marketing business plan, including Red Bull titled and 3rd party events

- Ensure events are executed on time, on budget, and in alignment with brand standards

- Participate in project kick-offs, post-mortem evaluations, and recaps to define and evaluate success

- Collaborate with Brand, Media Network and Partnership teams to identify opportunities to amplify events and projects

- Develop and execute below-the-line marketing strategies to support event goals

- Establish and maintain strong relationships with local artists, opinion leaders, and influencers to amplify brand presence and product trial

- Identify locally relevant artist stories and cultural moments that align with the brand's values

- Build and nurture a rich network within the local cultural scene to stay on top of emerging trends and key players

- Lead or assist in managing resources to ensure the successful delivery of all projects, events, and marketing initiatives

- Manage the budget for regional culture marketing programs, ensuring cost efficiency and project ROI

**Requirements:**

- 3-5+ years of experience in marketing, with a focus on lifestyle, experiential, and culture-related marketing

- Strong understanding of both traditional and non-traditional brand marketing strategies

- Event production experience for live music and other culture-related events

- Proven experience managing projects from concept through to execution, including budget management

- Knowledge of regional and national cultural trends and scenes

- Excellent collaboration, communication, and project management skills

- A demonstrated ability to work in creative, fast-paced environments with multiple stakeholders

**Benefits:**

- Comprehensive Medical, Dental and Vision Plans

- 401k Match

- Family Leave

- PTO & Paid Holiday Schedule

- Pet, Legal, and Life Insurance

- Tuition Reimbursement

## Skills

### Required
- marketing strategy
- event production
- project management
- budget management
- collaboration

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Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/us-en/sr-manager-culture-marketing-ref33569y?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)