# Customer Digital Business Development, Principal (Senior Manager)

**Company**: AIA
**Location**: Hong Kong, HK
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Financial Services
**Wikidata**: https://www.wikidata.org/wiki/Q30255387

**Apply**: https://aia.wd3.myworkdayjobs.com/en-US/External/job/Hong-Kong-HK-AIA-Hong-Kong--Macau/Customer-Digital-Business-Development--Principal--Senior-Manager-_JR-69326?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_7ee952e8-35e

## Description

At AIA, we've started an exciting movement to create a healthier, more sustainable future for everyone. We're looking for a seasoned professional to join our marketing, distribution & partnership team as a Customer Digital Business Development, Principal (Senior Manager).

**About the Role**

The Customer Digital Business Development, Principal (Senior Manager) will lead and drive operational excellence, reward program implementation, partner coordination, reward cost governance, and marketing campaign delivery for AIA Vitality.

**Roles and Responsibilities:**

### Operations & Program Ownership

- Manage end-to-end operations of AIA Vitality reward programs

- Ensure seamless execution, readiness, and scalability of reward initiatives

- Coordinate cross-functional teams and resolve issues

- Implement process improvements to enhance operational efficiency

### Partner Support & Coordination

- Serve as primary operational contact for AIA Vitality reward partners and vendors

- Manage partner onboarding, day-to-day operations, and reward fulfillment coordination

- Resolve partner operational issues and track performance

### Reward Cost Tracking & Performance Analysis

- Manage reward cost tracking, reporting, and budget monitoring

- Prepare cost forecasts, utilization analysis, and performance summaries

- Work with finance and internal stakeholders to ensure cost accuracy and transparency

### Marketing Campaign Planning & Execution

- Plan, execute, and optimize AIA Vitality marketing and engagement campaigns

- Translate program objectives into customer-facing campaign concepts and execution plans

- Coordinate with marketing teams, digital teams, and external agencies

### Digital Reward Journey & Adoption Optimization

- Own and improve end-to-end digital reward journeys for AIA Vitality members

- Identify customer journey gaps and adoption challenges

- Partner with product, digital, and technology teams to enhance reward experience

### Reporting & Stakeholder Collaboration

- Develop and maintain regular operational, cost, and campaign performance reports

- Present insights and recommendations to stakeholders

- Work independently across multiple teams in a matrix environment

**Minimum Job Requirements:**

- Bachelor's degree in Business, Marketing, Operations, or related field

- 8–10+ years of experience in marketing campaigns, program operations, digital engagement, or customer programs

- Strong experience in marketing campaign planning and execution

- Proven ability to manage multiple complex workstreams independently

- Solid analytical skills with experience in cost tracking and performance reporting

- Strong communication and stakeholder management skills

- Proficient in English and Chinese written and presentation skills

## Skills

### Required
- marketing campaign planning
- program operations
- digital engagement
- customer programs
- cost tracking
- performance reporting
- stakeholder management

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Source: [Apply at aia.wd3.myworkdayjobs.com](https://aia.wd3.myworkdayjobs.com/en-US/External/job/Hong-Kong-HK-AIA-Hong-Kong--Macau/Customer-Digital-Business-Development--Principal--Senior-Manager-_JR-69326?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)