# Manager, Digital Content Experience

**Company**: Mable
**Location**: Sydney
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://jobs.lever.co/mable/00dcd966-8127-465b-bd99-c0105f4c59c0?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_7ecabd9b-15e

## Description

The Manager, Digital Content Experience is responsible for delivering Mable's website experience with a focus on content governance, user journeys, and customer acquisition.

Key Responsibilities:

- Own the content experience of Mable's marketing website, focusing on new user journeys and existing customer website journeys.

- Write, produce, and publish web pages in the Contentful CMS, incorporating business, legal, brand, and marketing requirements.

- Triage and prioritise inbound website update requests, allocating work to the Web Squad or delivering updates directly.

- Ensure content governance and legal compliance across the Mable website.

- Partner with the Strategic Search Manager to deliver SEO/GEO/AEO content priorities.

- Collaborate with the Performance & Digital Experience team to align performance landing pages with media messaging and audience intent.

- Monitor, analyse, and improve website performance and customer feedback using GA4 and other tools.

- Identify, prioritise, and implement improvements to website accessibility.

Skills, Knowledge, and Experience:

- 5+ years of experience in digital content, web production, or digital experience.

- Strong copywriting and UX writing skills.

- Hands-on CMS publishing experience (Contentful preferred).

- Proven experience in content governance and SEO.

- Working knowledge of web accessibility and inclusive content practices.

- Strong communication, stakeholder management, and time management skills.

Additional Information: Mable offers a range of benefits, including parental leave, flexible work arrangements, and a reward and recognition program.

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## Skills

### Required
- digital content
- web production
- content governance
- SEO
- UX writing
- Contentful CMS
- GA4

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/mable/00dcd966-8127-465b-bd99-c0105f4c59c0?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)