# General Manager, Greater China Region

**Company**: AppsFlyer
**Location**: Beijing
**Experience**: executive
**Job type**: full-time
**Category**: Sales
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/appsflyer/jobs/8816080002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_7ec6788b-028

## Description

AppsFlyer is seeking a General Manager for the Greater China Region. The successful candidate will own the full regional P&L, including revenue, margin, people, product relevance, and market position.

Responsibilities:

- Own the full regional P&L: revenue, margin, and budget against plan

- Set multi-year regional strategy: prioritize verticals and segments, allocate resources, and make strategic decisions

- Build and lead a regional leadership team spanning revenue, customer engagement, partnerships, and marketing

- Drive business transformation, leading the team into an AI-native organization

- Hold executive and board-level relationships at key customers and get personally involved in strategic deals

- Negotiate strategic partnerships with major platforms, agencies, and channel partners in China

- Represent AppsFlyer publicly in China: press, industry forums, and conferences

- Own the product agenda for GCR: identify platform gaps, build the case, and drive it through global product and engineering

- Ensure full regulatory, data, and labor compliance in partnership with Legal, Finance, and People

Requirements:

- 15+ years of commercial leadership experience, including at least 5 years owning a country or regional P&L

- Track record of growing and managing a $100M+ business across multiple segments

- Experience in enterprise SaaS, adtech, martech, or platform industries

- Strong understanding of the China market: regulatory environment, business culture, and deal-making dynamics

- Native Mandarin and business-fluent English

Preferred qualifications:

- Experience with outbound motion: Chinese apps, games, or brands scaling into overseas markets

- Direct negotiation history with major Chinese platforms

- Background in gaming, e-commerce, fintech, or other high-velocity consumer app verticals

- Technical or product background

- MBA or equivalent advanced degree

## Skills

### Required
- commercial leadership
- P&L management
- strategic planning
- leadership
- AI-native organization
- regulatory compliance
- Mandarin
- English

### Nice to have
- outbound motion
- Chinese platforms
- gaming
- e-commerce
- fintech
- technical background
- MBA

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/appsflyer/jobs/8816080002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)