# Referral & Lifecycle Marketing Lead, Capital One Shopping (Remote-Eligible)

**Company**: Capital One
**Work arrangement**: remote
**Experience**: executive
**Job type**: full-time
**Salary**: $230,400 - $263,000
**Category**: Marketing
**Industry**: Finance

**Apply**: https://capitalone.wd12.myworkdayjobs.com/en-US/Capital_One/job/McLean-VA/Referral---Lifecycle-Marketing-Lead--Capital-One-Shopping--Remote-Eligible-_R1000270-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_7ec41429-f56

## Description

Capital One Shopping is an industry-leading consumer technology business that is changing the way people buy and save online.

As the Director of Referral & Lifecycle Marketing, you will own the end-to-end strategy for keeping users engaged, increasing lifetime value, and driving profitable, product-led growth.

**Summary:** You will serve as the financial and analytical strategist behind our product-led growth initiatives. Immediately upon joining, a top priority will be recruiting, hiring, and leading a high-performing growth team.

**What You'll Focus On:**

- Product-Led Growth: Partner closely with the Product team to shape seamless user experiences that drive growth and long-term engagement.

- P&L & Economic Ownership: Own the numbers, opportunity sizing, and offer economics to ensure all efforts drive measurable, profitable growth.

- Team Building & Leadership: Recruit, hire, and mentor a team from the ground up to support and scale your lifecycle vision.

**General Responsibilities:**

- Strategic leadership: Develop business strategies that will drive growth, profitability, and competitive success for Capital One.

- Leadership: May manage and develop multiple analysts.

- Product: Develop and implement new product and pricing strategies for various lending products.

- Marketing: Lead direct-to-consumer marketing efforts for select products.

- Credit Risk: Drive step-change improvements in credit performance.

- Execution: Manage and sequence delivery of business intent.

- Partnership: Work closely with colleagues across Capital One.

**Basic Qualifications:**

- Bachelor’s Degree

- At least 4 years of experience performing quantitative analysis

- At least 4 years of experience performing qualitative analysis

- At least 2 years of experience performing people management

- At least 2 years of experience performing project management

**Preferred Qualifications:**

- Master’s Degree

- 2+ years of experience in financial services

- 1+ year of experience in consulting

**Salary Information:** McLean, VA: $230,400 - $263,000 for Business Director New York, NY: $251,400 - $286,900 for Business Director Anytown, IL: $209,500 - $239,100 for Business Director

**Benefits:** Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.

## Skills

### Required
- quantitative analysis
- qualitative analysis
- people management
- project management

### Nice to have
- financial services
- consulting

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Source: [Apply at capitalone.wd12.myworkdayjobs.com](https://capitalone.wd12.myworkdayjobs.com/en-US/Capital_One/job/McLean-VA/Referral---Lifecycle-Marketing-Lead--Capital-One-Shopping--Remote-Eligible-_R1000270-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)