# AI Creative, Content & GEO Specialist

**Company**: HP, Inc.
**Location**: Sant Cugat del Valles, Barcelona
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Sant-Cugat-del-Valles-Barcelona-Spain/AI-Creative--Content---GEO-Specialist_3167450-2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_7e8beb5d-731

## Description

We are seeking an AI Creative, Content & GEO Specialist to lead the adoption of AI tools, prompt engineering methodologies, and agentic workflows to scale content creation, improve efficiency, and increase GSB visibility.

**Responsibilities**

- Scale AI-driven content and creative production across the GSB marketing organisation.

- Develop prompt engineering frameworks and agentic workflows to improve marketing effectiveness and productivity.

- Evaluate, implement, and optimise AI tools and platforms for content creation and creative development.

- Create and manage content across owned and earned channels to strengthen GSB's GEO presence and discoverability.

- Partner with marketing, communications, and digital teams to deliver content that supports key business priorities.

- Establish best practices, governance, and training programs for AI-assisted content creation.

- Define and track performance metrics related to content production efficiency, GEO visibility, engagement, and demand generation.

- Stay current on emerging AI technologies, content trends, and GEO practices, translating insights into scalable marketing programs.

**Education and Experience Required**

- BA or BS in Marketing, Communications, Journalism, Digital Media, Business, or related field; MBA preferred.

- 5+ years of experience in content marketing, digital marketing, creative operations, or related areas.

- Experience using generative AI tools for content development, creative production, or marketing programs.

**Knowledge and Skills**

- Strong knowledge of content marketing, digital publishing, and audience engagement.

- Experience with generative AI tools, prompt engineering, and AI-powered content creation.

- Understanding of SEO and Generative Engine Optimisation (GEO) principles.

- Strong written, verbal, and visual communication skills.

- Ability to translate business objectives into scalable content and creative solutions.

- Strong analytical and project management capabilities.

- Excellent collaboration, influencing, and stakeholder management skills.

- Ability to drive adoption of new technologies and marketing processes across teams.

**Success Metrics**

- Reduce content and marketing asset production costs by approximately 70%.

- Improve content time-to-market through AI-enabled workflows.

- Increase GEO coverage, visibility, and sentiment across priority products and segments.

- Drive measurable growth in AI-discovered traffic, engagement, and demand generation.

## Skills

### Required
- content marketing
- digital publishing
- audience engagement
- generative AI tools
- prompt engineering
- AI-powered content creation
- SEO
- GEO

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Source: [Apply at hp.wd5.myworkdayjobs.com](https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Sant-Cugat-del-Valles-Barcelona-Spain/AI-Creative--Content---GEO-Specialist_3167450-2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)