# Principal Associate, Commercial Bank Marketing Strategist

**Company**: Capital One
**Location**: Plano, TX
**Experience**: senior
**Job type**: full-time
**Salary**: $109,900 - $137,900
**Category**: Marketing
**Industry**: Finance

**Apply**: https://capitalone.wd12.myworkdayjobs.com/en-US/Capital_One/job/Plano-TX/Principal-Associate--Commercial-Bank-Marketing-Strategist_R1000277-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_7da81b80-ea8

## Description

Capital One, one of Fortune Magazine’s “100 best companies to work for”, is seeking a Principal Associate to fill a position within Capital One’s Commercial Banking Marketing organisation to drive marketing strategy and campaigns across multiple channels for B2B prospects and clients.

The role will flex muscles of traditional B2B marketing strategy, digital channels, and some 1:1 marketing tactics (ie., events, collateral).

**Responsibilities:**

- Build deep relationships with commercial banking business partners to understand the nuances of their business in order to bring forward-thinking solutions to the table to support prospecting efforts, cross-sell opportunities, and client retention

- Work with business leads or proxies to develop and execute integrated, multi-channel marketing strategies to address their business objectives

- Effectively and independently manage a project (vs. solely tasks)

- Create scalable marketing campaigns that can stretch across multiple lines of business within the Commercial Bank

- Establish campaign metrics and identify insights to inform or advance positioning and claims, product strategy, and marketing plans

- Communicate on a regular basis with business stakeholders, sharing the marketing support provided across the business, along with KPIs and progress against those KPIs

- Manage marketing requests coming in from the LOB, ensuring that those requests match up with overall business goals

- Develop a deep understanding of available marketing channels (email, web, content, social media, collateral, events) and tools (including Google suite, self-serve tools such as Tableau, and AI tools)

- Collaborate with cross-functional teams (business partners, creative teams, events team, content team, tech team, legal, compliance, etc)

**The Ideal Candidate:**

- Is a thoughtful relationship builder, creating meaningful connections with all partners and stakeholders

- Is a highly effective communicator (verbal and written) who can influence internal decision makers with formal recommendations and informal networking

- Anticipates the reactions of stakeholders and comes to the table prepared with potential solutions and thoughtful responses

- Adept at briefing and collaborating with creative teams, external agencies and internal resources, on the development of marketing assets

- Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work

- Likes thinking outside the box to search for new testing opportunities

- Can operate in white space with limited support and contribute to the agenda collaboratively

- Has a passion for leveraging data, metrics and insights to drive results and learnings

- Demonstrates strong curiosity, ability to learn quickly, and think creatively to uncover and apply actionable consumer insights

- Has experience working with colleagues at varying levels, including senior leadership

- Has experience using marketing technology, like Salesforce, to make marketing more personalized and relevant

**Basic Qualifications:**

- Bachelor’s Degree or Military Experience

- At least 4 years experience in working with multi-channel marketing programs

- At least 4 years of experience managing marketing intent, partnering with creative and channel teams, and developing campaigns and briefs

**Preferred Qualifications:**

- Masters degree in Marketing, Business or Communications

- 5+ years of experience in marketing for financial services

- 5+ years of Business to Business (B2B) marketing experience

The minimum and maximum full-time annual salaries for this role are: McLean, VA: $120,800 - $137,900 Plano, TX: $109,900 - $125,400 Richmond, VA: $109,900 - $125,400

## Skills

### Required
- marketing strategy
- digital channels
- B2B marketing
- project management
- data analysis
- communication

### Nice to have
- Masters degree in Marketing, Business or Communications
- 5+ years of experience in marketing for financial services
- 5+ years of Business to Business (B2B) marketing experience
- Salesforce

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Source: [Apply at capitalone.wd12.myworkdayjobs.com](https://capitalone.wd12.myworkdayjobs.com/en-US/Capital_One/job/Plano-TX/Principal-Associate--Commercial-Bank-Marketing-Strategist_R1000277-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)