# Senior Product Marketing Manager

**Company**: Thomson Reuters
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $100,100 USD - $185,900 USD
**Category**: Product Management
**Industry**: Technology

**Apply**: https://thomsonreuters.wd5.myworkdayjobs.com/en-US/External_Career_Site/job/United-States-of-America-Eagan-Minnesota/Senior-Product-Marketing-Manager_JREQ204243?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_7d0a55d3-52e

## Description

As a Senior Product Marketing Manager at Thomson Reuters, you will help lead the go-to-market strategy and execution of the Corporate Legal portfolio, with a focus on CoCounsel Legal and AI-driven Legal solutions.

You will operate as a strategic leader, shaping how AI-powered solutions are positioned in the market and ensuring sales teams are equipped to win against evolving competitors.

**Key Responsibilities**

- Co-lead go-to-market strategy and execution for CoCounsel Legal, from positioning through launch and ongoing growth.

- Develop clear, differentiated messaging and value propositions, especially around AI capabilities, content grounding, and enterprise value that are meaningful and differentiated to Corporate Legal customers.

- Lead major product launches and cross-portfolio initiatives, aligning Product, Sales, Demand Gen, and Comms.

- Conduct deep competitive and market analysis,including emerging AI players,to inform positioning and strategy.

- Partner with Product leadership to influence the development roadmap based on market insights and customer feedback.

- Serve as a voice of the customer, synthesizing insights into actionable GTM strategies.

- Ensure Sales is fully enabled to win, emphasizing core narratives, objection handling, and competitive positioning.

- Drive pipeline and growth impact through lifecycle marketing and GTM optimization.

- Mentor and influence other PMMs and cross-functional stakeholders; act as a thought leader in product marketing excellence including novel functional applications of AI.

**Required Qualifications**

- 5+ years of product marketing or related experience, with demonstrated progression in scope and impact.

- Strong experience in B2B enterprise software, ideally in AI, SaaS, or legal tech.

- Proven track record of leading go-to-market strategy for complex or category-defining products.

- Deep understanding of AI/GenAI positioning, content-driven products, or knowledge-based platforms preferred.

- Experience influencing product strategy and senior stakeholders (Director+ / VP level).

- Strong expertise in competitive positioning and market differentiation, particularly in fast-moving markets.

- Demonstrated ability to drive measurable business impact (pipeline, adoption, revenue).

- Exceptional communication and storytelling skills, including experience creating executive-level content.

- Ability to operate in highly cross-functional environments, influencing without authority.

- Experience mentoring or leading other marketers is a plus.

**Preferred Qualifications**

- Experience in the Legal software market.

- Knowledge of and/or experience working directly with General Counsel and Chief Legal Officer personas.

- Direct B2B sales experience.

**What's in it For You?**

- Hybrid Work Model: flexible hybrid working environment.

- Flexibility & Work-Life Balance: supportive workplace policies.

- Career Development and Growth: continuous learning and skill development.

- Industry Competitive Benefits: comprehensive benefit plans.

- Culture: award-winning reputation for inclusion and belonging, flexibility, work-life balance.

- Social Impact: opportunities to make an impact in the community.

- Making a Real-World Impact: helping customers pursue justice, truth, and transparency.

## Skills

### Required
- product marketing
- B2B enterprise software
- AI
- SaaS
- legal tech
- competitive positioning
- market differentiation

### Nice to have
- Legal software market
- General Counsel
- Chief Legal Officer
- B2B sales

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