# Digital Ad Ops Coordinator, Lyft Ads

**Company**: Lyft
**Location**: San Francisco, CA
**Experience**: mid
**Job type**: full-time
**Category**: Operations
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/lyft/jobs/8927244002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/digital-ad-ops-coordinator-lyft-ads-7c855412-aac/

## Description

As a Digital Ad Ops Coordinator at Lyft Ads, you will play a critical role in supporting the internal sales team to achieve its goals.

You will be a true team player providing cross-functional support for all post-sales activities and management and optimization of advertisement campaigns.

## Responsibilities:

- Collaborate with Account Managers to set up, QA, and launch advertising campaigns on the Microsoft Advertising platform.

- Implement ad tags, tracking pixels, and other tracking mechanisms to ensure accurate campaign measurement.

- Partner with the Account Management Team to implement campaign changes to increase the performance of advertising campaigns, including click-through rates, conversion rates, and ROI.

- Analyze campaign data to identify opportunities for optimization and make data-driven recommendations.

- Conduct A/B testing of ad creatives, ad copy, and targeting parameters to enhance campaign performance.

- Ensure all ad creatives are displayed correctly and consistently across various devices and platforms.

- Troubleshoot and resolve any technical issues related to ad delivery and performance.

- Generate regular reports on campaign performance and provide insights to advertisers and internal teams.

- Utilize data to develop performance insights and recommendations for campaign improvements.

- Collaborate closely with Lyft Ad's sales and account management teams to understand advertiser objectives and deliver on campaign goals.

- Stay updated on industry trends and Lyft's platform updates to incorporate best practices into campaigns.

- Ensure that all advertisements adhere to industry regulations and Lyft Ads advertising policies.

- Stay informed about changes in advertising regulations and update campaigns accordingly.

- Foster close cross-functional partnerships with product and engineering teams, offering continuous feedback to help develop Lyft Ad's O&O tools.

## Experience:

- BA/BS degree and 3+ years of digital advertising operations or campaign management experience required within the AdTech industry.

- Proficiency in ad management platforms, preferably Microsoft Advertising platform.

- Strong analytical skills and the ability to translate data into actionable insights.

- Excellent communication, interpersonal, and organizational skills.

- Must have high attention to detail, possess an ability to multitask and work well under pressure, be a critical and strategic thinker, and be self-motivated and proactive.

- Must demonstrate a keen interest and understanding of technology and have strong analytical skills and a deep interest in data-driven solutions to provide the best recommendations for our sales teams and clients.

- Must demonstrate proficiency with Google Sheets and complementary tools as needed for the creation of ad pacing trackers and internal workbooks.

- Must demonstrate hands-on experience and proficiency with ad serving solutions and programmatic platforms (DSP/SSP) to ensure accurate campaign set-up, delivery, and reporting.

- Must be comfortable leading projects with limited direction or oversight.

## Benefits:

- Great medical, dental, and vision insurance options with additional programs available when enrolled.

- Mental health benefits.

- Family building benefits.

- Child care and pet benefits.

- 401(k) plan with company match to help save for your future.

- In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off.

- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible.

- Subsidized commuter benefits.

- Monthly Lyft credits and complimentary Lyft Pink membership.

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## Skills

### Required
- Microsoft Advertising platform
- ad management platforms
- Google Sheets
- ad serving solutions
- programmatic platforms (DSP/SSP)
- analytical skills
- communication skills
- organizational skills

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/lyft/jobs/8927244002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)