# Regional CRM Manager

**Company**: Wise
**Location**: London
**Work arrangement**: hybrid
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/Wise/744000158319827-regional-crm-manager?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_7c254951-289

## Description

Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed.

The CRM team is a diverse and inclusive crew of problem solvers from all over the world. We form long-term customer relationships through best-in-class communications - so more customers use Wise more often for their international money needs, stay with us longer, and advocate for us sooner.

We're seeking a versatile CRM Manager in London to help us drive our global B2C lifecycle communications strategy and implementation for the UK & Europe markets. In this role, you'll have the opportunity to shape and execute innovative campaigns, collaborate with cross-functional teams, and make a tangible impact on our customers' experience.

Responsibilities:

- Develop and manage our UK & Europe CRM strategy, including customer lifecycle management, segmentation and engagement initiatives

- Utilise data and insights to segment customers effectively and tailor communications for maximum relevance and impact

- Collaborate with Product, Marketing, Creative, Engineering & Analytics teams to ensure alignment and seamless execution across multiple channels (email, push notifications, in-product messages)

- Manage internal stakeholder communication and collaboration across various departments

- Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation

- Analyse campaign performance and use data to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey

- Ensure compliance with CRM best practices and regulatory requirements while maintaining database health and retention efforts

- Implement the localisation process for Wise’s international campaigns

- Oversee email calendar management, deliverability, and monthly reporting.

Qualifications:

- Mid-level experience in B2C CRM with a focus on segmentation, lifecycle management, and stakeholder engagement

- Proven track record of successful cross-channel lifecycle communications

- Experience in end-to-end planning, development, and execution of large-scale engaging campaigns

- Customer-first attitude with a deep understanding of segmentation and customer needs

- Comfortable communicating and collaborating with stakeholders at all levels and from different departments

- Self-starter with a passion for taking ownership of projects and driving impact

- Technically savvy with a creative eye for design and messaging

- Strong analytical skills and a passion for leveraging data to drive performance

- Comfortable creating and running complex and impact-driven A/B testing plans

- Ideally proficient in using Braze or similar ESPs

## Skills

### Required
- B2C CRM
- segmentation
- lifecycle management
- stakeholder engagement
- cross-channel lifecycle communications
- data analysis
- campaign performance analysis
- CRM best practices
- regulatory requirements

### Nice to have
- Braze
- ESP

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Wise/744000158319827-regional-crm-manager?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)