# Director, Market Intelligence

**Company**: GSK
**Location**: Philadelphia, Pennsylvania
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Other
**Industry**: Healthcare

**Apply**: https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/USA---Pennsylvania---Philadelphia/Director--Market-Intelligence_449445-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
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## Description

The Director, Market Intelligence will partner directly with marketers to recommend, plan and execute market research, in pursuit of a deeper understanding of customers' attitudes, beliefs and motivations.

The Director will synthesize across all research studies, collaborate with analytics counterparts and provide a concise narrative of opportunities that he/she will share in various forums to influence marketers to act.

This role will also play a key role in continuing to progress our capabilities, with a goal of uncovering ways to uncover more authentic, timely and actionable insights.

**Responsibilities:**

- Work directly with marketers to recommend & scope market research, leveraging AI tools to accelerate study design, discussion guide development, and demand study planning across therapeutic areas

- Manage ongoing market research projects to ensure milestones are being achieved

- Communicate core market research findings; employ AI-assisted synthesis to distill insights from ATU tracking, qualitative research, and eDetail studies into clear, stakeholder-ready narratives and executive summaries

- Collaborate with other groups to pull in additional voice of customer findings, integrating secondary data sources with primary research using AI-enabled analysis to strengthen the business story

- Synthesize across multiple findings to develop brand opportunities that will be shared in various venues

- Progress market research capabilities by identifying emerging methodologies and refreshing list of vendors , and pioneering the responsible integration of AI into the market research workflow

- Lead AI-assisted vendor evaluation and proposal scoring, applying structured comparison frameworks to drive objective vendor selection and maximize research investment efficiency

- Drive customer journey and patient pathway work, leveraging AI to map, redesign, and document HCP and patient journeys that surface actionable commercial opportunities

- Manage market research budgets and oversee cost saving initiatives across BUs, with AI-enabled efficiencies reducing cycle time on synthesis, reporting, and vendor assessment

- Coaching and guiding Market Intelligence managers in the team on best practices in market research, cross-team collaboration, and the effective use of AI tools to enhance insight quality and delivery speed

**Qualifications:**

- Bachelor's degree

- Market research experience in a commercial Biopharma company

- Methodological knowledge of and experience in relevant market research approaches and techniques with a mindset of continuous improvement

- Proven ability to use market research results to influence decision-making and drive forward opportunities

- Evidence of business acumen, cross-team collaboration, communication, and presentation skills

- Demonstrated experience applying AI tools to accelerate research synthesis, study design, stakeholder communications, and insight delivery

**Benefits:**

- Comprehensive benefits program, including hybrid work arrangement

## Skills

### Required
- Customer Insights
- Data to Insights
- Digital Fluency
- Influencing Without Authority
- Market Knowledge
- Scientific Literacy

### Nice to have
- 10+ years of market research experience
- Knowledge and experience working in the field of Specialty/Immunology
- Experience leading AI governance initiatives within a Pharma market research or commercial insights function

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