# Senior Manager, Experience Optimization **Company**: Axios **Location**: Remote **Work arrangement**: remote **Experience**: senior **Job type**: full-time **Salary**: $130,000 - $150,000 **Category**: Marketing **Industry**: Media **Apply**: https://job-boards.greenhouse.io/axios/jobs/8138227?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_7b005005-8dd ## Description Axios is seeking a Senior Manager of Experience Optimization to own the conversion layer of the Axios funnel: the subscription, registration, and paywall experiences where readers become subscribers and subscribers become members. In this role, you'll own the registration, subscription, and paywall ecosystem, lead landing page and first-party data capture testing, drive SEO/GEO conversion strategies, and orchestrate personalized onsite experiences to create a seamless journey across web and email. Responsibilities: - Own the performance and optimization of Axios's subscription, registration, and paywall experiences across national and local products. - Lead ongoing experimentation across offers, messaging, templates, and access rules to improve conversion. - Serve as the subject matter expert for the Piano platform, driving platform capabilities and performance. - Establish conversion benchmarks, reporting, and scalable optimization processes across the business. - Design and execute experiments across landing pages, lead generation, and first-party data capture to improve acquisition and conversion. - Partner with Audience Insights and Lifecycle Marketing to strengthen first-party data collection and personalization. - Build and maintain a prioritized experimentation roadmap, using data and testing to drive continuous improvement. - Optimize conversion experiences for SEO, GEO, and AI-driven traffic, partnering with Analytics to measure performance and identify new opportunities. - Own onsite audience segmentation and personalization in Segment, ensuring a seamless customer journey across web and email. - Partner closely with Product, Editorial, Revenue, Analytics, Design, and Marketing to deliver high-impact growth initiatives. - Manage relationships with external vendors and internal stakeholders while driving a shared roadmap for onsite experience optimization. - Champion a culture of experimentation by documenting learnings, sharing insights, and scaling best practices across the Growth organization. What success looks like: - Increase subscription and registration conversion rates through continuous experimentation. - Establish a scalable testing program with measurable improvements across the conversion funnel. - Improve first-party data capture to support personalization and audience growth. - Create seamless onsite experiences that work in concert with lifecycle marketing. - Build strong partnerships across Product, Editorial, Analytics, Revenue, and Growth to drive measurable business impact. Benefits: - 401(k) with employer match - Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network - Employer Health Savings Account (HSA) contribution for the high deductible health plan option - Dental and vision coverage - Primary caregiver 12-week paid leave - Generous vacation policy, plus holidays - One mental health day per quarter - Annual learning and development stipend - $100 monthly work-from-home stipend - Tele-mental health services through Headspace - OneMedical membership, including telehealth services - Personal health advocacy resources through HealthAdvocate - Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility - Access to the Axios “Family Fund” - Increased work flexibility for parents and caretakers - Virtual company-sponsored social events ## Skills ### Required - conversion rate optimization - growth marketing - digital experience optimization - subscription or membership businesses - paywall or subscription platforms - analytical skills - marketing technology platforms - cross-functional collaboration --- Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/axios/jobs/8138227?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)