# Global Clienteling Tools & Campaigns Expert

**Company**: Ferrari
**Location**: Milano
**Work arrangement**: hybrid
**Experience**: mid
**Job type**: permanent
**Salary**: €69,000 - €75,000
**Category**: Sales
**Industry**: Automotive

**Apply**: https://jobs.ferrari.com/job/Milano-Global-Clienteling-Tools-&-Campaigns-Expert-%28Milano%29/1370963755/?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_7acdc6f4-b95

## Description

Ferrari has an impressive track record in racing and sports car production, achieving record business results and recognised as one of the world's most powerful brands.

The Lifestyle department at Ferrari has three pillars: Personal Luxury Goods, Collectibles, and Experience. The role of Ferrari Lifestyle is to drive long-term growth by expanding the customer base and enhancing the value proposition beyond the core business, while maintaining the brand's DNA, heritage, and values.

We are seeking a Global Clienteling Tools & Campaigns Expert to join our Lifestyle CRM & Clienteling team in Milano, Italy. This role is responsible for enabling and scaling Ferrari Lifestyle's clienteling strategy globally.

The successful candidate will translate business objectives into practical clienteling tools, operational guidelines, and structured campaign frameworks that empower boutiques to build stronger client relationships and deliver a consistently elevated client experience.

**Main Responsibilities:**

**Salesforce CRM Database and APP Development and Coordination (40% time)**

- Translate business needs into clear functional requirements for Salesforce

- Partner with Digital Solutions team, external consultants, and CRM Sportscars to manage the CRM improvement pipeline and resolve business issues

- Support the development and rollout of new App Features: portfolio management, segmentation filters, client lists, tasks, event management, client timeline, and related CRM functionalities

- Coordinate testing, deployment, user guidance, and adoption of new CRM functionalities across HQ, regions, and boutiques

- Define practical standards for CRM usage, task logging, client profile enrichment, contactability, and data quality

- Monitor usage and collect boutique feedback to continuously improve tools, interfaces, and processes

**In-store Clienteling Campaigns (35% time)**

- Translate product launches, marketing initiatives, and brand moments into a structured global clienteling and outreach calendar

- Develop campaign briefs and executional guidelines defining objectives, target audiences, selection criteria, outreach approach, timing, and expected actions

- Through the use of PowerBI and Salesforce, define segmented client lists, enabling boutiques to activate VICs, clients to upgrade or reactivate, and prospects to convert

- Partner with Retail, Training, and VIC Managers to cascade campaign guidelines, tools, and best practices and to embed consistent clienteling routines across the boutique network

- Track campaign execution, outreach, appointments, and commercial results, using learnings to improve future activations

**Other Clienteling Tools (15%)**

- Support the definition of a tiered annual gifting portfolio brief aligned with client segments, occasions, and business objectives

- Coordinate quantities, allocation criteria, deployment guidelines, and store communication for Printed Catalogues, Digital catalogues, and EDM for the Cavallino Boutiques

**Special Projects and continuous improvement (10%)**

- Contribute to cross-functional CRM & Clienteling projects and special projects

**Requirements:**

- At least 5+ years of relevant experience in CRM, clienteling, retail marketing, campaign management, or customer engagement, ideally within luxury retail

- Hands-on experience with CRM platforms and clienteling tools; Salesforce experience strongly preferred

- Proven ability to translate business needs into functional requirements, user processes, and practical guidelines

- Experience developing targeted client campaigns, segmentation logic, outreach plans, and boutique activation toolkits

- Strong project management skills, with the ability to coordinate multiple stakeholders, priorities, and delivery streams

- Analytical mindset and ability to interpret campaign and CRM usage results to improve execution

- Fluent English is required

- Proficient user of Microsoft Office (Word, Excel, PowerPoint & Outlook)

**What We Offer:**

- Compensation Package: The total compensation package, including gross annual salary, company and/or individual variable components, will be in a range between €69,000 and €75,000 with 13 monthly payments

- Welfare: Company sports & fitness facilities, company restaurant with seasonal menus and wellness options, preventive health programs for staff and children, scholarships, school book refunds, summer camp, Ferrari events, and Family Day

- Travel/Mobility: Availability for national and international travel (including outside the EU) is required

## Skills

### Required
- Salesforce
- CRM
- clienteling
- retail marketing
- campaign management
- customer engagement
- Microsoft Office

---

Source: [Apply at jobs.ferrari.com](https://jobs.ferrari.com/job/Milano-Global-Clienteling-Tools-&-Campaigns-Expert-%28Milano%29/1370963755/?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)