# Lead Product Analyst - Business Onboarding

**Company**: Wise
**Location**: London
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: £75,000 - £115,000
**Category**: Data Science
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/Wise/744000153105990-lead-product-analyst-business-onboarding?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_7aa70f66-793

## Description

We’re looking for a Lead Product Analyst to join the Business Account squad and the Business Onboarding team at Wise. As a Lead Product Analyst, your mission will be to deeply understand the needs of business customers as they register with Wise for the first time, regain access to their account, and complete the checks needed to use Wise safely.

You’ll help the team find the right balance between conversion, customer experience, operational efficiency, and risk controls: reducing unnecessary friction for legitimate businesses while helping deflect bad actors.

This role offers a significant opportunity to collaborate across various teams, including Business Pricing, Account Experience, and Verification, to ensure a seamless and integrated experience for our business customers.

Responsibilities:

- Own the KPI tree and core metrics for business onboarding, ensuring alignment.

- Use data exploration and funnel analysis to identify high-impact opportunities in the onboarding flow.

- Lead experimentation and A/B tests for business onboarding, defining hypotheses and metrics.

- Build and maintain data products and dashboards to empower self-service data literacy for PMs, design researchers and engineers.

- Design LLM-ready data foundations for onboarding analytics.

- Partnering with your product manager, engineers and designers throughout the product development lifecycle to build and iterate product changes based on your insights.

Qualifications:

- Technical depth: 5+ years of experience in analytical roles, with excellent SQL and the ability to write clear, performant, reliable queries across large and complex datasets.

- Product analytics craft: Strong experience with at least three of funnel analysis, customer segmentation, cohort analysis, metrics decomposition, experimentation, causal inference, or product opportunity sizing.

- Data product ownership: Experience building and owning production-grade analytical assets.

- LLM-ready data thinking: You understand what makes data usable by AI systems.

- Ownership: You enjoy working independently in a fast-paced environment.

- Communication: Excellent verbal and written communicator.

- Analytical Thinking: You have experience with at least one of: funnel analysis, customer segmentation/cohort analysis, or metrics decomposition.

Nice to have but not essential:

- Prior experience in the B2B space - understanding business customers’ financial and operational needs.

- A/B testing or causal inference experience.

- Familiar with onboarding frameworks and KYC/KYB processes.

- Demonstrated capability to utilize AI and machine learning for enhancing analytical results and automating routine work.

What do we offer:

- Salary: £75,000 - £115,000

- Company Restricted Stock Units

- Numerous great benefits in our London office

- Hybrid working

- Paid annual holiday, sick days, parental leave and other leave opportunities

- 6 weeks of paid sabbatical after 4 years at Wise on top of annual leave

## Skills

### Required
- SQL
- funnel analysis
- customer segmentation
- cohort analysis
- metrics decomposition
- experimentation
- causal inference
- product opportunity sizing
- data product ownership
- LLM-ready data thinking

### Nice to have
- Prior experience in the B2B space
- A/B testing or causal inference experience
- Familiar with onboarding frameworks and KYC/KYB processes
- Demonstrated capability to utilize AI and machine learning for enhancing analytical results and automating routine work

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Wise/744000153105990-lead-product-analyst-business-onboarding?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)