# Senior Lifecycle Strategist **Company**: OpenAI **Location**: San Francisco **Work arrangement**: hybrid **Experience**: senior **Job type**: Full time **Salary**: $266K - $295K **Category**: Marketing **Industry**: Technology **Wikidata**: https://www.wikidata.org/wiki/Q124605186 **Apply**: https://jobs.ashbyhq.com/openai/19e39227-f105-48fa-85d2-59814d4537ed?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_7aa48e53-b64 ## Description ## Compensation The base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The salary range for this role is $266K – $295K, with generous equity, performance-related bonuses, and the following benefits: - Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts - Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit) - 401(k) retirement plan with employer match - Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks) - Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees - 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time - Mental health and wellness support - Employer-paid basic life and disability coverage - Annual learning and development stipend to fuel your professional growth - Daily meals in our offices, and meal delivery credits as eligible - Relocation support for eligible employees - Additional taxable fringe benefits, such as charitable donation matching and wellness stipends ## About the Team The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. ## About the Role We’re looking for a Senior Lifecycle Strategist to define how prospects and customers move through personalized, signal-driven journeys across the B2B lifecycle. You’ll own lifecycle strategy, audience and journey architecture, testing priorities, and performance recommendations while partnering closely with a Lifecycle Marketing Manager on build and delivery. ## Responsibilities - Define the B2B lifecycle strategy, journey architecture, audience framework, communication principles, and roadmap across prospect and customer stages. - Design nurture and activation programs that respond to fit, persona, segment, product interest, engagement, intent, and sales status. - Partner with RevOps, Data, Web, SDR, Sales, and Product teams to establish reliable triggers, scoring inputs, routing logic, suppression rules, exits, and service levels. - Work closely with the Lifecycle Marketing Manager to translate strategy into clear program requirements, content needs, build plans, QA standards, and launch sequencing. - Own the lifecycle experimentation agenda across segmentation, messaging, cadence, content, channel, triggers, and CTAs. - Develop the measurement framework across reachable audience, engagement quality, progression, conversion, velocity, pipeline, adoption, retention, and incremental impact. - Improve database health and addressability by partnering on acquisition quality, enrichment, consent, deliverability, governance, and audience hygiene. - Build durable lifecycle playbooks and governance that balance personalization, operational simplicity, customer trust, and scalable execution. ## Requirements - 10+ years of experience in B2B lifecycle, CRM, retention, growth, or marketing automation. - Deep knowledge of segmentation, nurture, personalization, automation, experimentation, deliverability, consent, and lifecycle measurement. - Hands-on fluency with enterprise marketing automation and CRM concepts; Marketo and Salesforce experience is valuable. - A track record of improving meaningful business outcomes such as qualified conversion, activation, pipeline, adoption, retention, or expansion. - Strong systems thinking and the ability to translate customer and business needs into decision rules, journey logic, and clear execution requirements. - Excellent partnership skills across technical, analytical, creative, sales, and customer-facing teams. - Comfort working through imperfect data and evolving processes while building toward a more reliable and scalable operating system. - Genuine curiosity about AI and how it can improve personalization, decisioning, content adaptation, analysis, and operations. ## Skills ### Required - B2B lifecycle - CRM - retention - growth - marketing automation - segmentation - nurture - personalization - automation - experimentation - deliverability - consent - lifecycle measurement - Marketo - Salesforce --- Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/openai/19e39227-f105-48fa-85d2-59814d4537ed?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)