# Regional Media Planning Lead

**Company**: Diageo
**Location**: Mexico City
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Manufacturing

**Apply**: https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Mexico-City-Mexico/Regional-Media-Planning---Activation-Manager_JR1127710?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_794f7843-ec8

## Description

We are seeking a Regional Media Planning Lead to drive profitable growth through best-in-class execution of Diageo's Connected Reach strategy.

The successful candidate will lead the end-to-end regional media planning, activation, and optimisation for the [Whiskey / Guinness / Vodka / Tequila / Gin / Rum / Liqueurs] category.

**Key Responsibilities:**

- Strategy & Planning: Own the development and deployment of integrated regional media plans across Paid Media, Retail Media, Social, and Creator channels.

- Activation & Performance: Oversee execution of integrated full-funnel media plans, ensuring optimisation of investment to maximise reach, effectiveness, and ROI.

- Data, Audience & AI Enablement: Accelerate adoption of data-driven audience strategies to improve targeting precision and business impact.

- Retail Media Integration: Co-lead Retail Media strategy with the Regional Retail Media Manager.

- Governance & Compliance: Ensure full compliance with the Diageo Marketing Code, Trusted Marketplace, data privacy, and brand safety standards.

- Stakeholder & Agency Leadership: Lead and influence cross-functional stakeholders, including in-market teams, global teams, and agency partners.

**Qualifications & Leadership:**

- 8+ years' experience in media planning, activation, digital marketing, or media agency leadership.

- Strong experience managing significant media investments and delivering measurable improvements in media effectiveness, ROI, and business performance.

- Proven success driving media transformation through digital innovation, automation, AI-enabled solutions, and cross-functional collaboration.

**Technical Skills & Knowledge:**

- Deep expertise across Paid Media, Programmatic, Social, Search, Video, with a strong working knowledge of Retail Media ecosystems.

- Strong understanding of media effectiveness, audience strategy, measurement frameworks, and data-driven decision-making.

## Skills

### Required
- Media Planning
- Activation
- Digital Marketing
- Media Agency Leadership
- Data-Driven Audience Strategies
- AI-Enabled Solutions

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Source: [Apply at diageo.wd3.myworkdayjobs.com](https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Mexico-City-Mexico/Regional-Media-Planning---Activation-Manager_JR1127710?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)