# Demand Generation Marketing Manager

**Company**: Adyen
**Location**: Stockholm
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/adyen/jobs/8009551?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_78e232a0-91d

## Description

Adyen is looking for a data-driven, proactive, and collaborative Demand Generation Manager to join their team in Stockholm.

The Demand Generation role is focused on driving measurable impact for Adyen's new customer acquisition efforts.

Responsibilities:

- Plan, execute, and optimize targeted Account-Based Marketing (ABM) campaigns across owned channels, paid media, and events.

- Leverage external trade shows and Adyen-owned events as core demand generation vehicles.

- Partner with SDRs and Sales to identify high-priority target accounts and build highly segmented lists.

- Map, plan, and create compelling messages and creative tailored to prioritized accounts and specific event touch-points.

- Collaborate with the Digital Marketing Manager to create effective media strategies.

- Build and run regional email programs, direct marketing efforts, and optimized landing pages.

- Work closely with the Global Acquisition Marketing team to implement and scale localized strategies.

- Leverage analytics tools to measure and determine campaign effectiveness.

Requirements:

- 3+ years of experience in a B2B demand generation or integrated marketing role.

- 5+ years of experience in marketing or similar.

- Proficiency with ABM and marketing automation tools; knowledge of Marketo is a strong plus.

- Analytical mindset with experience using data to optimize campaigns.

- Native spoken and written Swedish is required.

- Fluent spoken and written English is required.

Benefits:

- Opportunities for career growth and development.

- Collaborative and dynamic work environment.

- Office-first company with in-person collaboration.

Adyen encourages applications from diverse candidates and welcomes individuals to be their true selves.

## Skills

### Required
- ABM
- marketing automation
- Marketo
- data analysis
- Swedish
- English

### Nice to have
- Looker
- BI tools

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/adyen/jobs/8009551?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)