# [WEBTOON] Global Brand Marketing Manager

**Company**: WEBTOON Entertainment
**Location**: El Segundo, California
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Salary**: $90,000 - $130,000 / annually
**Category**: Marketing
**Industry**: Media & Entertainment

**Apply**: https://jobs.lever.co/wattpad/a5f99446-8b05-4699-ace7-e42bbcb5ac5b?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_78c35981-436

## Description

WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms.

As the Global Brand Marketing Manager, you will join WEBTOON's Global Brand Task Force, working cross-functionally with teams around the world to build the brand foundation for WEBTOON in the U.S. and, ultimately, globally.

## Essential Duties

- Help build WEBTOON's brand foundation in the U.S. and globally, and develop short, mid, and long-term strategies to drive brand growth.

- Shape WEBTOON's brand marketing vision, positioning, and core messaging.

- Partner cross-functionally with teams across the company worldwide to ensure the brand is executed consistently across all channels.

- Own execution of always-on and major brand campaigns and 360-degree, multi-channel activations end to end.

- Manage campaign budgets, timelines, and agency/vendor relationships.

- Partner with Creative teams to develop compelling campaign concepts, messaging, and creative assets.

- Develop measurement frameworks to evaluate campaign effectiveness.

- Track and report campaign and brand performance on an ongoing basis.

- Develop scalable marketing frameworks and campaign playbooks.

## Required Qualifications

- 5+ years of brand marketing experience, ideally within entertainment or fandom-driven industries.

- Proven experience developing brand strategies and executing integrated, multi-channel marketing campaigns.

- Strong understanding of the U.S. entertainment landscape, media ecosystem, and consumer trends.

- Experience working within a global organization.

- Experience collaborating with internal creative teams and external agencies.

- Strong analytical mindset.

- Exceptional project management and organizational skills.

- Excellent communication, presentation, and storytelling skills.

- Highly adaptable and comfortable navigating ambiguity.

## Preferred Qualifications

- Experience marketing to fandom-driven audiences.

- Familiarity with WEBTOON, anime, manga, web novels, gaming, or adjacent fandom communities.

- Bilingual proficiency in English and Korean.

## Salary Range & Description

$90,000 - $130,000 / annually

## Additional Information

What we offer:

- Career development

- Health benefits, including vision and dental

- Generous PTO and Parental Leave Top-up

- 401K Contributions

- Commuter Benefits

- Global WEBTOON and LINE FRIENDS discount program

- Winter break shutdown

For more fresh new jobs, check out [yubhub.co](https://yubhub.co/).

## Skills

### Required
- brand marketing
- multi-channel marketing
- campaign management
- budgeting
- project management
- analytical mindset
- communication
- presentation
- storytelling
- Korean

### Nice to have
- marketing to fandom-driven audiences
- WEBTOON
- anime
- manga
- web novels
- gaming

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/wattpad/a5f99446-8b05-4699-ace7-e42bbcb5ac5b?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)