# Korea Marketing Manager

**Company**: Cricut
**Location**: Seoul
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/Cricut/744000124814619-korea-marketing-manager?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_789124a9-bdf

## Description

As the Korea Marketing Manager at Cricut, you will own the brand and marketing execution in-market , driving awareness, engagement, and sales across digital and retail channels.

This is a highly hands-on role where execution matters. You will be responsible for launching campaigns, managing creators and partnerships, and driving always-on marketing initiatives across social, influencer, and retail channels.

Key responsibilities include:

- Owning and executing Cricut’s marketing strategy for South Korea, driving brand awareness, engagement, and sales

- Leading digital-first marketing initiatives across social media, influencer partnerships, content marketing, and community building

- Building and managing relationships with local influencers, content creators, and community leaders in the DIY and lifestyle space

- Planning and executing always-on social media presence across key platforms (Instagram, YouTube, TikTok, Naver, etc.)

- Shaping paid media strategy and providing creative direction while working with agencies or partners on execution

- Partnering with retail and e-commerce teams to develop co-marketing programs and in-store activations

- Planning and executing offline activations including events, workshops, and retail experiences to drive brand engagement and sales

- Creating and adapting locally relevant content and storytelling that resonates with Korean audiences

- Monitoring, analyzing, and reporting on marketing performance , and using data to continuously improve results

- Managing marketing budgets with a strong focus on ROI and efficiency

- Serving as the local market expert, providing insights on consumer behavior, platform trends, and competitive activity

Qualifications:

- Minimum 6+ years of experience in marketing within consumer, lifestyle, FMCG, or e-commerce brands

- Proven experience driving brand awareness and engagement in the South Korea market

- Strong hands-on experience in social media marketing, including content strategy and community management

- Experience managing influencer and creator partnerships end-to-end

- Solid understanding of paid media (Naver, Kakao, Meta, Google, TikTok) , able to guide strategy and evaluate performance

- Familiarity with Korean e-commerce platforms such as Coupang, Naver Shopping, 11st, and others is a plus

- Strong analytical and data-driven mindset

- Ability to manage multiple priorities in a fast-paced environment

- Fluent in both Korean and English (written and spoken)

- Comfortable working in a lean, fast-moving, startup-like environment

## Skills

### Required
- social media marketing
- influencer marketing
- content marketing
- community management
- paid media
- data analysis
- Korean
- English language

### Nice to have
- Korean e-commerce platforms
- DIY and lifestyle industry knowledge

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Cricut/744000124814619-korea-marketing-manager?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)