# Marketing Lead, Executive Programmes, UKI

**Company**: Salesforce
**Location**: London
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://salesforce.wd12.myworkdayjobs.com/en-US/External_Career_Site/job/United-Kingdom---London/Marketing-Lead--Executive-Programmes---UKI_JR363916?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_78062813-56f

## Description

We are looking for a dynamic Marketing Lead, Executive Programmes, UKI to build and elevate how Salesforce UKI connects with C-suite and senior executive stakeholders.

This is a high-impact role that sits at the intersection of relationship management and executive communications, responsible for executing and delivering the UKI engagement strategy with a focus on the CIO and IT audience.

**Responsibilities:**

- Full Funnel Campaign Execution: Drive the execution of CIO strategy by delivering an omnichannel full funnel marketing plan tailored to the CIO and technical buyer personas (CISOs, CDO, CTO, etc.)

- Content Planning & Communications: Working closely with the Content team to shape and deliver full-funnel content programmes that are anchored in local persona insights

- End-to-End Event Management: Project manage, agency coordination, drive demand generation and operational execution for UKI executive events

- Performance & Budget Management: Track, analyse, and report on marketing performance metrics across pipeline, exec engagement, while managing day-to-day tracking of the CIO Budget

- Global & Partner Alignment: Work with Global CXO Programs team, regional leadership, Third Party and GSI partners to localise messaging, adapt global content, and execute joint multichannel plans for a consistent C-suite experience across the UKI region

- Cross-Functional Marketing Integration: Partner closely with UKI Field Marketing, Content & Channels, and Strategic Events teams to integrate executive engagement activities into broader campaign strategies

**Requirements:**

- 5+ years of experience in a B2B field or event marketing role with some experience within c-suite engagement marketing

- Strong communication, presentation, and interpersonal skills

- Experience working in a fast-paced, matrixed organisation

- Exceptional project management skills, able to run multiple complex events simultaneously with meticulous attention to detail

- High level of discretion and professionalism when managing confidential guest information and high-value customer relationships

- Strong written communication skills, with experience crafting executive-level copy

- Confident working directly with, and on behalf of senior leadership (VP/C-level) stakeholders, both internal and external

- Comfortable using AI tools (e.g. Gemini, Slackbot, Claude)

**Nice to Have:**

- Experience managing premium executive hospitality or VIP customer programmes for C-suite audiences

- Experience working within a global matrixed marketing organisation

- Proficiency in Salesforce CRM or similar, comfortable running campaign reports, managing campaign members, and using data to inform decisions

- Experience planning and delivering direct mail programmes for executive or C-suite audiences

## Skills

### Required
- Marketing Strategy
- Event Management
- Content Creation
- Project Management
- Communication
- Interpersonal Skills
- AI Tools

### Nice to have
- Salesforce CRM
- Direct Mail Programmes
- Executive Hospitality
- Global Matrixed Marketing

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Source: [Apply at salesforce.wd12.myworkdayjobs.com](https://salesforce.wd12.myworkdayjobs.com/en-US/External_Career_Site/job/United-Kingdom---London/Marketing-Lead--Executive-Programmes---UKI_JR363916?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)