# GTM Methodology Lead

**Company**: Synthesia
**Location**: New York City
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $200 million Series E funding round, $4 billion valuation
**Category**: Sales
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q12057983

**Apply**: https://jobs.ashbyhq.com/synthesia/d1c1ffdc-4c67-416f-a6ff-6baefc7a158f?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_7733a9c4-886

## Description

## Job Posting

We are seeking a highly experienced GTM Methodology Lead to own the global rollout, adoption, and scale of our core revenue methodologies, including MEDDPICC and Command of the Message (CoM), across Sales and Post-Sales at Synthesia.

### Responsibilities

#### Methodology Ownership & Strategy

- Own the vision, strategy, and roadmap for MEDDPICC and Command of the Message adoption across global revenue teams.

- Develop and institutionalize a shared GTM language tailored specifically to Synthesia — aligning Sales, Post-Sales, and leadership around common definitions, inspection standards, and execution expectations.

- Define clear success metrics tied to pipeline quality, win rates, deal velocity, expansion, and forecast accuracy.

- Act as the internal authority on revenue methodology best practices.

#### Global Rollout & Enablement

- Design and deliver scalable training programs, workshops, and coaching sessions for both new hires and tenured team members across Sales and Post-Sales.

- Lead global rollouts across regions and segments, ensuring consistent execution standards.

- Develop certification frameworks and reinforcement programs to drive long-term behavioral adoption.

- Partner with the broader enablement team to embed MEDDPICC and Command of the Message into all onboarding and ongoing enablement initiatives.

#### Reinforcement & Operationalization

- Partner with RevOps to embed MEDDPICC and CoM into CRM workflows, deal reviews, QBRs, forecasting processes, and account planning.

- Standardize inspection frameworks and coaching guides for frontline managers.

- Ensure methodology principles extend beyond new logo acquisition into renewals, expansions, and strategic account growth.

- Drive consistency in deal strategy and inspection across the revenue organization.

#### Cross-Functional Alignment

- Collaborate with Product Marketing to align messaging, positioning, and value narratives with Command of the Message principles.

- Align with Customer Success leadership to embed qualification and value frameworks into post-sale motions.

- Act as a trusted advisor to senior revenue leaders on methodology adherence, performance impact, and revenue quality.

#### Measurement & Continuous Improvement

- Establish KPIs and dashboards to measure adoption, quality, and effectiveness.

- Conduct regular audits of deal quality and methodology application.

- Continuously refine training content, reinforcement strategies, and coaching programs based on performance insights.

- Drive ongoing iteration as the business scales.

### Requirements

- 6–8+ years in revenue enablement, sales leadership, or GTM strategy roles within high-growth B2B SaaS organizations.

- Deep, hands-on expertise in MEDDPICC and Command of the Message, with proven experience leading enterprise-scale rollouts.

- Demonstrated success improving win rates, deal velocity, expansion performance, and forecast accuracy.

- Experience building and scaling a shared revenue language across cross-functional GTM teams.

- Proven ability to embed methodologies into CRM systems, operating rhythms, and inspection frameworks.

- Strong executive presence with the ability to influence senior stakeholders.

- Exceptional facilitation, coaching, and change management skills.

- Data-driven mindset with the ability to translate insights into actionable enablement strategies.

## Skills

### Required
- MEDDPICC
- Command of the Message
- Revenue Enablement
- Sales Leadership
- GTM Strategy
- CRM
- Deal Reviews
- QBRs
- Forecasting Processes
- Account Planning
- Product Marketing
- Customer Success

### Nice to have
- Facilitation
- Coaching
- Change Management
- Data-Driven Mindset
- Actionable Enablement Strategies

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