# Worldwide Integrated Marketing Manager (ACS)

**Company**: HP, Inc.
**Location**: Fort Collins, Colorado
**Experience**: senior
**Job type**: full-time
**Salary**: $106,050.00 - 140,000.00 USD annually
**Category**: Marketing
**Industry**: Technology

**Apply**: https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Fort-Collins-Colorado-United-States-of-America/Worldwide-Integrated-Marketing-Manager--ACS-_3170513-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/worldwide-integrated-marketing-manager-acs-771b8f3f-8e0/

## Description

The Worldwide Integrated Marketing Manager is responsible for driving the execution of marketing communications strategies within the assigned business area, adhering to established policies, standards, and direction.

The role leads the development of insights-led new product introduction campaigns and ensures alignment with business objectives. Additionally, the role involves overseeing the definition and execution of customer-facing value propositions, adopting innovative marketing techniques, executing global marketing strategies, conducting market research, and fostering productive relationships while providing guidance to lower-level employees.

**Integrated Marketing Plan Development & Execution**

- Build and execute global marketing plans that align to strategic business priorities and launches

- Define objectives, audience strategy, messaging, and channel mix across paid, owned, and earned media

- Drive coordination across content, digital, social, events, and partner teams to deliver cohesive campaigns

- Manage timelines, execution plans, and measurement frameworks to ensure on-time and high-impact delivery

**Content & Messaging Strategy**

- Translate complex product and solution value propositions into compelling marketing narratives

- Ensure messaging consistency across all touchpoints, including internal and external channels

**Social & Partner Activation**

- Amplify across various social platforms

- Identify and integrate third-party platforms, influencers, or co-marketing opportunities to extend campaign reach

- Collaborate with key software and channel partners on joint messaging and activation plans when relevant

**Cross-Functional Collaboration**

- Serve as the marketing lead across strategic initiatives, collaborating with product marketing, market marketing teams, category, comms etc.

- Track performance and optimize initiatives for pipeline impact

- Oversee agency and vendor teams to support execution and creative development

**Education & Experience**

- 6+ years of experience in B2B marketing, with a focus on integrated marketing plan development and execution

- Proven ability to manage multi-channel initiatives tied to business priorities and measurable outcomes

- Strong project management and collaboration skills across global, cross-functional teams

- Excellent communicator and storyteller with experience translating technical value into customer-centric messaging

- Background in technology, SaaS, or solutions marketing preferred

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## Skills

### Required
- Analytics
- Brand Management
- Brand Marketing
- Brand Strategy
- Branding
- Customer Relationship Management
- Data Analysis
- Digital Marketing
- Go-to-Market Strategy
- Key Performance Indicators (KPIs)
- Market Research
- Marketing
- Marketing Communications
- Marketing Strategies
- New Product Development
- Product Marketing
- Project Management
- Selling Techniques
- Social Media
- Thought Leadership

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Source: [Apply at hp.wd5.myworkdayjobs.com](https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Fort-Collins-Colorado-United-States-of-America/Worldwide-Integrated-Marketing-Manager--ACS-_3170513-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)