# Field Marketing Manager (High-Tech)

**Company**: Synopsys
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $90,000-$134,000
**Category**: Marketing
**Industry**: Technology
**Ticker**: SNPS
**Wikidata**: https://www.wikidata.org/wiki/Q2303478

**Apply**: https://careers.synopsys.com/job/california/field-marketing-manager-high-tech/44408/94612717904?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_76f6685a-367

## Description

We are seeking a dynamic, results-driven Field Marketing Manager (High-Tech) to join our team. As a Field Marketing Manager, you will develop and execute an account-focused marketing strategy tailored to the High-Tech industry, prioritizing engagement with key accounts.

You are a strategic thinker with a creative, solution-oriented approach to challenges. You have a strong background in B2B events or Account-Based Marketing (ABM), with a preference for experience in software or hardware marketing within the High Tech industry.

Your responsibilities will include:

- Developing and executing an account-focused marketing strategy

- Identifying emerging industry trends and challenges to craft compelling value propositions and targeted marketing programs

- Planning, organizing, and executing a diverse mix of events, digital campaigns, and demand-generation initiatives

- Partnering closely with sales teams to align marketing activities with business objectives

- Collaborating with cross-functional teams to ensure consistency in messaging and maximize program impact

- Managing and allocating marketing budgets efficiently

- Planning and executing high-impact trade shows, conferences, sponsorships, and executive events

The impact you will have:

- Driving growth and account expansion within the designated region or industry

- Enhancing Synopsys' brand visibility and reputation

- Empowering sales teams with effective marketing tools, insights, and support

- Fostering collaboration and alignment across sales, marketing, and product teams

- Delivering measurable ROI on marketing investments

- Strengthening relationships with key accounts and industry stakeholders

To be successful in this role, you will need:

- A Bachelor's degree from an accredited institution

- 5+ years of experience in B2B events or Account-Based Marketing (ABM)

- Proven expertise in designing and executing high-impact marketing programs and events

- Strong analytical skills for measuring campaign effectiveness

- Demonstrated success in collaborating with sales and cross-functional teams

- Ability to manage multiple events and projects simultaneously

- Willingness and ability to travel at least 20% as needed

We offer a comprehensive range of health, wellness, and financial benefits to cater to your needs.

## Skills

### Required
- Account-Based Marketing
- B2B events
- marketing strategy
- budget management
- analytical skills

### Nice to have
- software marketing
- hardware marketing
- engineering or technical teams

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Source: [Apply at careers.synopsys.com](https://careers.synopsys.com/job/california/field-marketing-manager-high-tech/44408/94612717904?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)