# Senior Manager, Product Research

**Company**: Ford Motor Company
**Location**: Dearborn, MI
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $141,700-$268,300
**Category**: Product Management
**Industry**: Automotive
**Wikidata**: https://www.wikidata.org/wiki/Q44294

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## Description

Our Marketing, Sales & Service organisation advances Ford's reputation as a visionary vehicle and mobility services company, helping deliver a trusted customer experience.

As a Senior Manager, Product Research, you will define the strategic vision, execution framework, and integration of global customer research and insights within the Global Product Development System (GPDS).

## Responsibilities

- Act as a trusted advisor and key strategic liaison to executive-level leaders across Product Development (PD), Design, and Marketing, aligning global research priorities with core corporate business objectives.

- Provide strategic direction and synthesise complex consumer insights to influence long-range cycle planning, portfolio strategy, and technology roadmaps.

- Direct and optimise the strategic research supplier ecosystem, driving continuous innovation in research methodologies and expanding the global supplier base.

- Cultivate deep collaborative partnerships with cross-functional executive clients to proactively define, prioritise, and address their research and insight requirements.

- Govern the portfolio-level lifecycle of research programs , from strategic planning and design to analysis and reporting.

- Establish and enforce rigorous quality and analytical standards for external research partners.

- Lead, mentor, and develop a high-performing, diverse global team of strategic research professionals and managers.

- Synthesise complex syndicated studies and macro-trends to deliver high-impact, actionable business implications and strategic recommendations.

- Drive the institutionalisation of consumer insights across Ford's global enterprise.

- Ensure financial stewardship and operational compliance across program budgets.

## Qualifications

- Bachelor's degree with relevant coursework in statistics, research methods, consumer behaviour, and data analysis (Master’s degree preferred)

- 7+ years' experience in market research; quantitative and qualitative methods

- Ability to apply market research findings to business problems

- Ability to manage complex projects with cross-functional stakeholders

## Benefits

- Immediate medical, dental, vision, and prescription drug coverage

- Flexible family care days, paid parental leave, new parent ramp-up programs, subsidised back-up child care, and more

- Family building benefits, including adoption and surrogacy expense reimbursement, fertility treatments, and more

- Vehicle discount program for employees and family members, and management leases

- Tuition assistance

- Established and active employee resource groups

- Paid time off for individual and team community service

- A generous schedule of paid holidays, including the week between Christmas and New Year’s Day

- Paid time off and the option to purchase additional vacation time

## Skills

### Required
- statistics
- research methods
- consumer behaviour
- data analysis
- market research
- quantitative methods
- qualitative methods

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