# Director – Consumer Acquisition and Engagement, Product

**Company**: Mastercard
**Location**: Buenos Aires
**Experience**: senior
**Job type**: full-time
**Category**: Product Management
**Industry**: Finance

**Apply**: https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Buenos-Aires-Argentina/Director---Consumer-Acquisition-and-Engagement--Product_R-282378-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/director-consumer-acquisition-and-engagement-76a0eaa9-2a8/

## Description

Mastercard is seeking a Regional Director – Consumer Acquisition and Engagement (CA&E) Products for Latin America and the Caribbean (LAC). The successful candidate will be responsible for scaling Mastercard's Offers business and shaping the long-term Commerce Media ecosystem in the region.

Key Responsibilities:

- Drive regional growth by leading the Product strategy for CA&E solutions across LAC, with a focus on Marketing, Personalization, and data-driven customer engagement capabilities.

- Act as the regional subject matter expert on media, digital marketing, and customer engagement trends.

- Develop compelling product narratives, value propositions, and sales enablement materials tailored to different customer segments, industries, and market contexts.

- Partner closely with internal stakeholders to support strategic client engagements, commercial proposals, and high-impact RFP responses.

- Translate client, market, and competitive insights into recommendations that influence product evolution, roadmap prioritization, and regional growth strategy.

- Establish clear success metrics and measurement frameworks to evaluate commercialization effectiveness, campaign performance, and business impact.

- Influence and align cross-functional, matrixed teams across regional and global stakeholders, driving clarity, focus, and execution excellence.

Requirements:

- 10+ years of experience in one or more of the following: Digital media, Commerce Media / Retail Media, Loyalty & Rewards, Marketing and advertising Technology, Customer Engagement Strategy and Solutions.

- Proven experience developing and growing commercial partnerships.

- Experience managing complex B2B or B2B2C solutions.

- Demonstrated success leading cross-functional initiatives in matrix organizations.

- Experience working across multiple Latin American markets.

- Strong business acumen and strategic thinking, with the ability to connect customer needs, market dynamics, and commercial opportunities into actionable growth plans.

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## Skills

### Required
- Digital media
- Commerce Media
- Loyalty & Rewards
- Marketing and advertising Technology
- Customer Engagement Strategy and Solutions
- Product Management

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Source: [Apply at mastercard.wd1.myworkdayjobs.com](https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Buenos-Aires-Argentina/Director---Consumer-Acquisition-and-Engagement--Product_R-282378-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)