# Martech Engineer

**Company**: ElevenLabs
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Category**: Engineering
**Industry**: Technology

**Apply**: https://elevenlabs.io/sv/careers/b6b6aca9-e9bc-4a6c-955d-60adbbe56d51/martech-engineer?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_767f68c5-ec8

## Description

ElevenLabs, an AI research and product company, is seeking a Martech Engineer to own its measurement layer end-to-end. The successful candidate will work closely with the paid marketing team to fix tracking bugs, set up tracking for new landing pages and campaigns, and debug discrepancies between platform-reported conversions and internal data.

## Responsibilities

- Own the tag manager setup end-to-end, including the server-side GTM container, and review changes made by other teams

- Collaborate with the paid marketing team daily to resolve tracking issues, implement new tracking for landing pages and campaigns, and investigate discrepancies

- Develop and maintain server-to-server conversion tracking and validate pixel vs server deduplication

- Enhance tracking script performance and accuracy while ensuring page speed and Core Web Vitals are within budget

- Establish event schema and UTM conventions, documenting them for future campaigns

- Create monitoring and alerting systems for the measurement stack to quickly identify broken tracking

- Review PRs adding conversion events to the main app and work with product engineering on tracking integrations

## Requirements

- Strong proficiency in JavaScript/TypeScript, with experience in both frontend code and production application codebases

- Hands-on experience with Google Tag Manager, including server-side GTM, and at least one conversion API implemented server-to-server

- Experience in debugging attribution discrepancies end-to-end, including pixel vs server deduplication, UTM conventions, and event schema design

- Solid understanding of web performance and how to add tracking without degrading Core Web Vitals

## Nice to Have

- CDP experience (Segment, RudderStack, Snowplow)

- Familiarity with product analytics tools (GA4, Amplitude, PostHog) and dbt

- Next.js experience

- Exposure to incrementality testing or media mix modelling

## Benefits

- Innovative culture and growth opportunities

- Annual discretionary stipend for professional development and social travel

- Annual company offsite and co-working stipend

- Remote work flexibility

## Growth Potential

The role offers opportunities for growth, including owning the martech and measurement area, growing toward senior/staff IC on the engineering track, or broadening into data engineering and attribution modelling.

## Skills

### Required
- JavaScript
- TypeScript
- Google Tag Manager
- conversion API

### Nice to have
- CDP
- product analytics tools
- Next.js
- incrementality testing
- media mix modelling

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Source: [Apply at elevenlabs.io](https://elevenlabs.io/sv/careers/b6b6aca9-e9bc-4a6c-955d-60adbbe56d51/martech-engineer?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)