# Sr. Ads Product Marketing Manager

**Company**: Pinterest
**Location**: San Francisco, CA
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $123,684-$254,644 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/pinterest/jobs/7638551?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_765ea24c-00b

## Description

We are looking for a Sr. Product Marketing Manager to lead go-to-market strategy and execution for SMB advertisers.

In this role, you'll combine deep customer and market insight with cross-functional leadership to drive product adoption, shape product strategy, and fuel SMB advertiser growth.

Responsibilities:

- Market analysis: Lead self-directed customer and market analysis to develop a comprehensive understanding of the Ads Manager product area and the broader competitive landscape.

- Cross-functional alignment: Aggregate insights across teams to build advertiser empathy and identify competitive opportunities that influence product development.

- Opportunity sizing: Define needs-based partner segmentation to inform priority opportunities.

- Go-to-market (GTM) strategy: Develop and execute comprehensive GTM marketing strategies.

- Milestone management: Evaluate milestones and schedules, flag when projects are on- versus off-track.

Requirements:

- Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent experience.

- 6+ years of experience in product marketing, ads marketing or a related field.

- Deep expertise with SMBs, including advertiser needs, media strategies, analysis and optimization.

- Experience with Pinterest tools such as Ads Manager, Bulk Editor, Merchant tools and API-based workflows.

- Experience developing and executing go-to-market strategies across multiple stakeholder groups.

- Experience leading cross-functional workstreams independently, with comfort navigating ambiguity.

- Strong communication skills with the ability to explain complex subjects clearly and concisely to leadership and cross-functional partners.

Benefits:

- Base salary range: $123,684-$254,644 USD.

- Eligible for equity.

Relocation Statement:

- This position is not eligible for relocation assistance.

## Skills

### Required
- product marketing
- ads marketing
- SMB advertiser needs
- media strategies
- analysis and optimization
- Pinterest tools
- go-to-market strategies
- cross-functional leadership

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/pinterest/jobs/7638551?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)