# Brand Manager

**Company**: East African Breweries PLC (EABL)
**Location**: Dar es Salaam
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Manufacturing

**Apply**: https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Dar-es-Salaam-Tanzania/Brand-Manager_JR1125514-2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/brand-manager-75c4efb4-873/

## Description

We are seeking a Brand Manager to leverage consumer insights and drive the development and implementation of strategy to shape, grow, and build brands.

**Purpose of the role** The successful candidate will be responsible for driving the delivery of the NSV target for the brand(s) they are accountable for and have full oversight on their brands A&P to deliver on the brand GM.

**Key Accountabilities**

- Lead the development, implementation, and ongoing evaluation of the annual strategic brand plan, ensuring thoughtful management of the allocated budget.

- Analyze market research data to identify opportunities to enhance brand strategies.

- Collaborate with external partners to deliver impactful, creative campaigns.

- Partner with commercial teams to build alignment and enthusiasm around brand plans.

- Oversee brand advertising and promotional efforts to drive sustainable brand growth.

- Design and implement a thoughtful media strategy aligned with brand values and market insights.

- Recommend and support public relations activities that authentically represent the brand.

- Monitor brand performance and proactively address factors influencing growth and market share.

- Stay informed on competitor activity and market dynamics.

- Evaluate and recommend updates to brand packaging and extensions.

- Regularly track brand costs and profitability, and provide insights and recommendations for continuous improvement.

**Qualifications**

- A Bachelor of Commerce Marketing or business degree or equivalent.

- 3-5 years marketing experience preferably in a FMCG environment.

- Experienced in the development and execution of advertising strategies.

- Strong leadership and strategic planning skills.

- Excellent campaign management, analytical and decision-making capability.

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## Skills

### Required
- Strategic Planning
- Leadership
- Campaign Management
- Analytical Skills
- Decision Making

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Source: [Apply at diageo.wd3.myworkdayjobs.com](https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Dar-es-Salaam-Tanzania/Brand-Manager_JR1125514-2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)