# Context Planner **Company**: Translation **Location**: Brooklyn, NY **Work arrangement**: hybrid **Experience**: mid **Job type**: full-time **Salary**: $70,000 - 83,000 **Category**: Marketing **Industry**: Consulting **Apply**: https://job-boards.greenhouse.io/unitedmasterstranslation/jobs/8937006002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/job/context-planner-75974b71-3c9/ ## Description We are a well-established independent agency and thriving music business, built to help ambitious brands harness the power of culture to solve their biggest challenges. As a Context Planner, you will play a key role in choreographing campaigns and designing integrated go-to-market plans that incite audience participation. You will gain an in-depth understanding of the people, passions, and platforms that matter most to the audience, and rethink media in new ways to help our brand partners communicate through the places, spaces, times, and people that our audience will be most receptive to. Responsibilities: - Core contributor to comms plans, campaign rollouts, creative ecosystems, and customer journeys - Leadership of social influencer identification, sample social post instructions, and platform best practices - Proactively research culturally relevant moments that lead to bespoke activation calendars - Partner with creative teams by contributing out-the-box extension tactics to support big idea platforms - Partner with UMT's 'stratpack' to create 'Get Smart' research docs in support of project kickoffs - Lead media partner recommendations and identify unique integration opportunities that amplify the core idea - Create risk assessment documents in moments where stakeholders want to pursue a potentially problematic idea - Deconstruct best-in-class campaigns to extract key learnings that are applicable to our brand partners - Proactively contribute thought leadership throughout the agency (Flash Forecast weekly newsletter) - Subscribe to a constant plan of refinements and updates as new tech, media, and consumer insights arise Knowledge, Skills, and Abilities: - Recognize patterns and mechanics displayed by people and brands that move culture and incite action - Become fluent in the sub-cultures our audience subscribes to by immersing yourself in the networks, rituals, artifacts, and language they practice - Constantly seek out first-to-market media opportunities that position our brands as category disruptors - Confidence in packaging and presentation of work to inspire both internal and external sell through - Possess and demonstrate a vibrant connection to and fluency in pop culture and brand trends - Passion for diving deep into research and data to unearth actionable insights that propel the creative Minimum Qualifications: - Possess excellent time management, organization, and prioritization skills - Have the proven ability to work under tight deadlines and handle pressure, while consistently paying attention to accuracy and quality of work - Exercise the ability to quickly and effectively adapt to changing needs and expectations Preferred Qualifications: - Minimum 3-5 years experience in a strategic position in an agency or brand environment - 4-year college degree in Marketing, Advertising, or Business preferred - Digitally savvy; MUST be proficient in Google Suite and Keynote (Mac preferred) Benefits: - Salary Hiring Range: $70,000 - 83,000 - Bonus - Stock options - 401(k) match For more fresh new jobs, check out [yubhub.co](https://yubhub.co/). ## Skills ### Required - Google Suite - Keynote - Marketing - Advertising - Business ### Nice to have - Strategic planning - Influencer marketing - Media planning - Research - Data analysis --- Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/unitedmasterstranslation/jobs/8937006002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)